AllThingsBaby (ATB), India’s platform for mother and baby products, has onboarded actor and first-time mother Athiya Shetty as its brand ambassador. The association reflects ATB’s vision of redefining the babycare industry in India by combining authenticity, innovation, and access to world-class brands.
Founded in 2019 by Tejal Bajla and Akshay Jalan, The platform offers parents access to over 120 global and Indian brands across categories like cots, strollers, highchairs, car seats, and feeding essentials. With recent expansions into Bangalore and Hyderabad, ATB is growing its presence to serve more modern Indian parents.
With Shetty onboard, ATB aims to strengthen its position as India’s go-to premium parenting destination. The collaboration will include digital content and events, helping the brand expand its reach across both physical and digital platforms.
AllThingsBaby’s portfolio includes global brands like Stokke, Leander, Scoot and Ride, Snuz, Love to Dream, Beaba, Ergobaby, and Malabar Baby, each selected for their focus on safety, design, and functionality. Over the past four years, the brand has become a trusted choice for celebrity parents and modern families, building credibility through its focus on personalization, service, and community.
Commenting on this collaboration, Tejal Bajla, Founder, AllThingsBaby, said, “We are thrilled to welcome Athiya Shetty to the All Things Baby family. Athiya is not just a first-time mother but also someone who truly embodies the modern Indian parent who is curious, discerning, and intentional in her choices. For us, it is important to collaborate with individuals who are genuine customers and advocates of our platform. Athiya’s genuine approach to motherhood, her style, and her values resonate perfectly with our brand ethos. We believe this association will enable us to connect with more like-minded parents who are looking for high quality products and reliable guidance in their parenting journey.”
Speaking of the association, Athiya Shetty shared, “Motherhood is one of the most beautiful experiences of my life, and like every new mom, I am constantly learning and discovering along the way. All Things Baby has been a trusted companion in this journey with their carefully curated selection of world-class baby products that are safe, functional, and aesthetically beautiful. I am delighted to be associated with a platform that truly understands the needs of today’s parents and makes the process of choosing the right products so much simpler.”
