Niraamaya Life has appointed Ashwani Gandhi’s appointment as the new Chief Executive Officer (CEO).
Gandhi will lead the three business verticals – Retreats, D2C, and Products verticals, aiming at transforming Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalised wellness programs, expand D2C reach through innovative e-commerce strategies, and introduce new wellness products driven by product innovation.
Central to this initiative is the ‘Niraamaya Life’ Wellness App, offering services like Yoga, Ayurveda, Sleep Management, and Mindfulness to promote overall health and tranquillity.
Before joining Niraamaya Life, he was working as Chief Operating Officer (COO) at Believe Pte from August 2022 to January 2024.
Prior to that, he spent over eight years at The Himalaya Drug Company, spanning from January 2014 to August 2022. During his tenure, he held diverse positions such as Category Manager, Marketing Manager, AGM – Marketing and Sales, GM – Marketing for the Men’s Grooming and Wellness Portfolio, and Head of Ecommerce.
In the past, he was also associated with JK Ansell (Raymond), Wyeth Consumer Care (Pfizer), Paras Pharmaceuticals and Torrent Pharmaceuticals.
As per the brand, Niraamaya Life is set to unveil its own line of consumer products, reaffirming its steadfast commitment to luxury wellness. Niraamaya Life aims to emerge as the preferred choice for wellness enthusiasts globally, presenting an array of offerings to foster holistic well-being.
“I am thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being.” Gandhi said.
