Following a multi-agency pitch, homegrown Creative, Media, and MarTech agency, ArtE Mediatech, has secured the marketing mandate for Hero Lectro.
The account will be managed by ArtE’s Delhi branch.
As part of the same, the agency will oversee the planning, strategizing, and management of brand and social media marketing, as well as performance marketing for Hero Lectro.
It will also prioritize furthering the brand’s awareness, increasing its recall value, and fostering consumer consideration whilst reclaiming the audience’s mind and market share within the e-cycles category.
Speaking on the win, Amit Dhawan, Partner & CEO, Art-E, said, “We are ecstatic to embark on this new alliance with one of the industry stalwarts. Hero Lectro has been making marks in the industry and redefining mobility in India with unique riding modes. By working together, we are excited to bring our creative ideas and expertise to the forefront and set new boundaries in this industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see how this unfolds.”
To this, Sriram Sundreson, CEO, Firefox Bikes, added, “We are thrilled to onboard the creative nerds of ArtE Mediatech. Their expertise and capabilities in setting revolutionary marketing trends in the industry are seamlessly aligned with our vision to make Hero Lectro e cycle the most preferred e cycles in India. We look forward to a healthy collaboration and setting new benchmarks in the industry.”
