Art-E Mediatech has won the full creative mandate for lifestyle tech brand Dylect after a competitive, multi-agency pitch. The agency has been tasked with managing Dylect’s overall marketing strategy, covering creative planning, social media management, media buying, influencer collaborations, performance marketing, and digital ad production.
As part of this partnership, Art-E Mediatech has also taken responsibility for ensuring consistent brand messaging across platforms, with campaigns designed to strengthen Dylect’s positioning in the consumer technology space.
The agency has said that its approach has combined creativity, technology, and market insights to build campaigns that connect with Dylect’s audience. Dylect, on its part, has said the partnership has been aligned with its vision of reaching consumers with relevant and relatable narratives.
Rohit Sakunia, Co-Founder, Art-E Mediatech, said, “At Art-E we aim to move beyond conventional storytelling by combining consumer insights with the latest marketing tools. Our focus is not just on being client-centric, but also consumer-centric, by crafting narratives, choosing the right mediums, and delivering stories that truly connect with Dylect’s target audience.
Anuj Bhatia, Founder, Dylect, added, “We wanted a partner who shares our values of innovation, consumer-first thinking, and everyday lifestyle relevance. With Art-E Mediatech, we have found that alignment. Our products are innovative, and we want our messaging to reflect the same creativity. We are confident that Art-E will bring that vision to life.”
