Apurva Sircar has moved on from Bandhan Bank as Senior Vice President (SVP), Head of Marketing.
He took to LinkedIn and wrote, “November 13, 2017. I entered a small commercial building, the head office of a hungry-to-grow organisation in a city that is perceived to be not-so-professional. Stepping into that office changed my life, in more ways than one. And today, stepping out of another head office of the same organisation has been tougher than I thought. Yet, one’s got to do what one’s got to do.”
“This is not a seven-year itch. This is just life calling out to me to leap out of my comfort zone and try something new, something exciting and something risky. I don’t fully know what lies ahead of me in my professional life, but I know that for the first time in over two decades, I have the opportunity to truly create an organisation that I would love to work in, using my entire experience of two decades- implementing things that I have liked over the years and eliminating those that I think should not have existed,” he added.
Sircar continued, “With Bandhan Bank, it cannot be a seven-year itch. I have lived my best professional days here. To be honest, I did not expect this. I had given myself two years in Bandhan Bank after which I would have looked for a job in another city and moved on to greener pastures. Little did I know, I was standing on the greenest pasture accessible to me.”
Earlier, he joined the bank in November 2017 as VP, Head- Corporate Branding and Communications. Subsequently, he was elevated to VP, Head of Marketing in July 2020. Finally, he served as SVP, Heading of Marketing from October 2021 till his move.
Before joining Bandhan Bank, he was associated with Ageas Federal Life Insurance (AFLI) for over four years. He started his journey with the company in May 2013 as Assistant Vice President, Head- Brand, Insights, Corporate Communications, and Product. After this, he was Deputy Vice President, Head- Brand, Insights, Corporate Communications, and Digital Marketing for a year. Later, he served as VP, Head- Brand, Insights, Corporate Communications, and Digital Marketing from April 2017 to November 2017.
Previously, he was associated with Aditya Birla Sun Life Insurance Company in different positions. He joined the company in July 2009 as Chief Manager- Product Marketing and Third Party Distribution Marketing and was responsible for driving brand awareness and consideration. Following this, he was Head- Channel Marketing from October 2012 to May 2013, and one of his projects was to drive women to work as insurance advisors (agents).
From February 2008 to July 2009 he was Brand Manager at Kotak Mahindra Bank. In this role, he conceptualised and executed ground events, tracking consumer choice and preference, among other things.
In the past, Sircar was also associated with Heinz India and Blow Past Industries in different roles.
