AnyMind Group has partnered with Truecaller to become the exclusive ad intermediary for the communications platform’s advertising inventory across markets in the Middle East & North Africa (MENA) and Southeast Asia (SEA).
As per the announcement, the partnership has covered markets including Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
Through the collaboration, AnyMind Group has enabled advertisers to access Truecaller’s advertising inventory and audiences across these regions. The move has expanded the company’s publisher network and added Truecaller’s ad formats and data capabilities to its regional ecosystem.
The partnership has also integrated Truecaller’s advertising inventory with AnyMind Group’s mobile advertising platform, POKKT. The platform has provided app publishers with in-app advertising inventory across gaming and utility environments, enabling brands to reach mobile users through advertising placements within apps.
Advertisers and enterprises have also been able to access AnyMind Group’s broader enterprise growth solutions, including influencer marketing, mobile marketing, social media marketing, e-commerce enablement, social commerce and live commerce. These capabilities have supported brands in moving users from mobile engagement to transactions.
Truecaller has continued to see adoption across MENA and Southeast Asia, which has created advertising opportunities for brands to reach users within the platform’s communication ecosystem. The partnership has aimed to support advertising growth in these markets while expanding AnyMind Group’s adtech footprint.
Aditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group, said, “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
