AnyMind Group announced that it has launched Model Context Protocol (MCP)-enabled automation and interactivity to its influencer marketing platform, AnyTag,this update allows users to access AnyTag through large language models (LLMs) and AI agents, simplifying campaign planning, influencer discovery, and data management.
AnyTag users can now interact with a conversational AI agent available through various interfaces such as the AnyTag interface or messaging platforms to handle tasks using natural language. This reduces the need to switch between tools during influencer campaigns. The company looks to enable teams to work more intuitively and efficiently without needing to switch between systems and becomes one of the first companies globally to integrate conversational-based interactions into influencer marketing workflows at scale.
This includes advanced influencer searches based on follower insights and post categories, campaign creation and management, and access to campaign performance data. The MCP server enables LLMs to interpret user requests and trigger the appropriate actions within AnyTag’s backend systems, allowing teams to use AnyTag through natural language commands.
This is part of AnyMind Group’s broader effort to integrate AI and automation across its products and operations, aiming to connect digital commerce, marketing, and operations into one scalable system.
AnyTag is an influencer marketing platform launched in August 2016. It allows marketers to find influencers across APAC and globally, and to manage, track, and measure campaigns. The platform includes tools for social media analytics, user-generated content management, AI-based content generation, and workflow automation such as multi-modal search, influencer recommendations, e-commerce integrations, and conversion tracking. AnyTag integrates with Instagram, TikTok, YouTube, X, Facebook, Douyin, Threads, and XiaoHongShu.
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, AnyMindGroup, said: “India’s influencer ecosystem is moving at breakneck speed, with creators and brands shaping consumer journeys every single day. With MCP-enabled AnyTag, we’re putting the power of intelligent automation directly into marketers’ hands, whether that’s discovering the right influencer, building a campaign in minutes, or accessing performance insights instantly. For Indian marketers, this means less time spent on repetitive tasks and more time for strategy, storytelling, and scaling impact across platforms.”
