Centrum has expanded its product portfolio with the launch of Centrum Recharge, a new entrant into the competitive Energy drink mix category. This product is designed to enable consumers to replenish essential vitamins and minerals lost during daily activities, offering support for energy, immunity, and hydration.
Centrum Recharge is formulated with 13 essential vitamins and minerals, including B Vitamins, Vitamin C, Magnesium, and Zinc, all crucial for supporting energy levels, supporting immune function, and maintaining hydration. Centrum Recharge has 2X more Vitamins and Minerals than leading multivitamin energy drink beverage additives and mixers in the market, and contains no added sugars.
To amplify the launch, Centrum has developed a multimedia campaign featuring Bollywood actress and brand ambassador, Anushka Sharma. The campaign films feature relatable scenarios where individuals experience energy dips during their daily routines, and how Centrum Recharge helps them replenish their energy levels and continue to do more.
Campaign revolves around the fact that “Our body loses vitamins & minerals everyday which makes us feel tired. Now win it back with Centrum Recharge!” The campaign will encompass a diverse range of platforms and channels, including digital, offline, activations, sports and fitness activations, etc. Centrum Recharge will be available in Orange flavour, priced at Rs 10 per sachet (5g), in nearby pharmacies, grocery stores, supermarkets, and e-commerce platforms across India.
Link to the ad campaign:
The product is packed in individual sachets for on-the-go consumption. Sharing insights on the new launch, Atish Negi, Category Lead – Vitamin andMineral Supplements, Haleon ISC, said, “We are excited to add Centrum Recharge to our Centrum India portfolio. We believe Centrum Recharge addresses a significant need for a nutritious solution for energy and hydration – that aligns with the active lifestyles of today’s consumers. Centrum Recharge is not just an energy drink mix it’s a comprehensive wellness solution when taken along with daily diet provides essential nutrients to support energy, immunity, and hydration, without any added sugars which is generally present in many competing products. It has been carefully crafted keeping in mind the micronutrient needs of different sets of consumers. It is available in 2 variants – for kids and for adults.”
Anushka Sharma commented, “I am glad to be a part of the Centrum family and to represent Centrum Recharge. As someone who leads an active lifestyle, I understand the importance of maintaining energy levels and replenishing essential nutrients. Centrum Recharge helps individuals seeking a nutritious way to stay energized and hydrated.”
