One of India’s leading content-production marketplace and talent-casting platform Talentrack has appointed former realme India executive Ankita in the capacity of Vice President- Content Marketplace.
Joining Talentrack with over 15 years of experience in digital and integrated marketing, she will now be responsible for scaling-up Talentrack’s content marketplace- a B2B content-creation exchange for agencies, brands, producers and creators.
She will also spearhead the aggregation of content-producers, studios, artists, and creators on the one hand, and brands, agencies and content-buyers on the other.
In this role, she will work closely with the company’s Founder- Vineet Bajpai to expand the platform’s reach, and position Talentrack as the most trusted services-marketplace for content solutions.
Ankita brings with her a proven track-record in strategy and execution of growth initiatives from her previous stints at brands like realme, Huawei and Droom as well as agencies like Cheil, Hakuhodo, and Sapient, making her uniquely suited to lead Talentrack’s next phase of market expansion as she has a requited knowledge capital from both brand and agency ecosystems.
At Talentrack, she aims to transform the content-creation landscape by leveraging the platform’s vast pool of producers and creators, bringing content-suppliers on the same engine as content-buyers.
That said, Talentrack’s Content Marketplace is a one-stop solution for all content-creation needs, curating and aggregating the finest producers, studios, and creators for high-quality, high-speed production at any budget and location – and all that with a deep client-servicing layer.
With a network of 7,00,000+ artists, influencers and creators, and over 15,000 brands, agencies, production houses, casting directors, studios, and industry recruiters, Talentrack stands as one of the largest talent/creator aggregators in the world and is now poised to set new benchmarks in content accessibility, creativity, and execution, reshaping the future of content services.
Expressing her excitement on the new role, Ankita said, “I am truly honored to step into the role of Vice President – Content Marketplace at Talentrack – a platform offering accessible and customized content solutions for every need. As the content economy booms explosively, Talentrack is not just simplifying content creation – they are redefining how brands and agencies approach their content needs. In my own capacity, I envision developing Talentrack into the go-to platform for all content requirements. A one-stop solution for brands, agencies, and production houses, bridging the gap between diverse content-creators and organizations, and making Talentrack synonymous with reliability and innovation in the content industry.”
To this, Vineet Bajpai, Founder, Talentrack, added, “At Talentrack, one of our standout features is our exclusive leaderboard system, which acts as a ‘content concierge’, enabling brands and agencies to easily find, connect, and collaborate with the best creators, perfectly aligning their needs with top talent and resources. As Talentrack continues to evolve from a talent-casting platform to a comprehensive content-solutions marketplace, Ankita’s expertise in driving growth and enhancing user experience will be instrumental in expanding our reach. Her appointment is a significant step towards achieving our vision of revolutionizing the content industry.”
