Anil Jayaraj, former CEO of Sports at Viacom18 Media, has now joined Jio as President of Home Digital Services.
At Viacom18, he led the media and entertainment network’s foray into acquisition, broadcasting and monetisation of sports properties.
Before that, he was associated with Star TV Network as Executive Vice President, from March 2015 to September 2021. In this role he was responsible for ad sales, global syndication and cross screen offer design and measurement. He successfully led his team to deliver business performance across multiple sporting events including Indian Premier League, Cricket World Cup, Pro Kabaddi League, Indian Super League among others.
Prior to that, he served as Pidilite Industries’ Chief Marketing Officer, from June 2010 to February 2015. Between October 2006 to July 2010, he was associated with BP – Marine and Energy Lubricants as Fuels Marketing Manager and later as Marketing Director.
Before that, he served as General Manager and also as Executive Assistant to GVP Lubes at Castrol, between 2002 and 2006.
From 200-2002, he served as Global Motorcycle Marketing Manager at Castrol GSM and before that, between 1997 and 2000, Jayaraj was associated with Castrol as Marketing Manager.
