Former DISH TV Group CEO Anil Dua has now joined SAR E-Mobility Division, which comprises Lectrix EV and Mooving businesses, as Partner and Co-founder.
A seasoned leader with a proven track record across diverse industries, he brings to the group over three decades of unparalleled expertise in strategic leadership, digital transformation, and brand-building.
In his new role, Dua will be responsible for strengthening the market positions of Lectrix EV and Mooving, expand their product portfolios, and make electric mobility more accessible and sustainable.
Most recently, he served as the Group CEO of Dish TV, as part of which he steered the company through transformative milestones, including the merger with Videocon D2H. And before that, he held pivotal roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the iconic rebranding from Hero Honda to Hero, doubling volumes and tripling turnover during his tenure.
His leadership philosophy, marked by innovation and collaboration, aligns seamlessly with SAR Group’s mission to accelerate India’s transition to sustainable mobility.
Commenting on the development, Rakesh Malhotra, Founder, SAR Group, said, “Mr. Dua’s passion for operational excellence and brand building makes him a transformative force in any organisation. His remarkable ability to lead with clarity and purpose has set new benchmarks in every role he has undertaken. At SAR Group, we are excited to join hands as co-founders and leverage his strategic vision with unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation. His focus on driving growth, innovation, and operational rigour aligns perfectly with our mission.”
To this, Anil Dua, Partner and Co-founder, SAR E-Mobility Division, added, “I am thrilled to join hands with SAR Group, a group with a remarkable history of creating household brands and delivering customer-focused solutions. Electric mobility is still in its early stages, making this an exciting time to collaborate as the industry evolves. With its comprehensive ecosystem approach—Lectrix EV as the OEM and Mooving as the energy service provider—SAR Group is well-positioned to redefine mobility. I look forward to applying my experience to foster growth and drive innovation in this rapidly transforming industry.”
