Anecdot Culture Studio, a global, storytelling-first, brand and culture consultancy, has won the highly competitive mandate to lead Influencer Advocacy and Culture Building for Ola Electric, one of India’s largest electric two-wheeler manufacturers.
This collaboration marks a strategic shift in how Ola Electric aims to connect with India’s evolving consumer base, by turning their mission of bringing about an electric revolution into a cultural movement. Anecdot will be responsible for architecting a creator-first influence engine and building a storytelling framework that helps everyday Indians not just adopt electric mobility, but identify deeply with it.
Mohit Kharbanda, Founder and CEO, Anecdot Culture Studio, said, “At Anecdot, we’ve always believed that culture isn’t built in boardrooms- it’s shaped in living rooms, on timelines, and in everyday conversations that feel real. With Ola Electric, the opportunity isn’t just to market electric vehicles, it’s to reframe aspiration itself. This is about taking a new generation along with you in this revolution which can be cool, relevant, and deeply personal. From regional creators to national voices, from digital storytelling IPs to grassroots-led activations, our focus is on enabling authentic narratives that embed futuristic mobility into lifestyle, identity, and imagination. Our ambition is to turn influencers into storytellers, users into believers, and mobility into a cultural movement that feels owned, lived, and proudly local.”
This partnership is a testament to Anecdot’s belief that the future of branding lies in cultural resonance, not just communication. The agency’s methodology, which blends insight, immersion, and influence, enables brands to build from the inside out, turning value systems into shared stories.
