Amazon Ads and Netflix have announced a global partnership that has provided advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The collaboration has been rolled out across 12 countries, including the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.
The new integration has been scheduled to become available in Q4 2025, giving marketers the ability to plan and buy Netflix ad space directly within Amazon DSP. By combining Amazon’s data-driven ad tech with Netflix’s global audience base, the offering has promised advertisers more streamlined and efficient campaign execution.
Amazon DSP has already been positioned as a solution that provides brands with flexibility, clean room technology, and AI-powered automation to improve planning, buying, and measurement. With this partnership, advertisers have been offered new opportunities to drive reach and performance through premium streaming content.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, Senior Vice President, Amazon Ads.
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” said Amy Reinhard, President of Advertising, Netflix.
