Enormous Brands has appointed The Womb’s former Creative Partner- Akshat Trivedi as its new National Creative Director- West to reinforce the agency’s commitment to pushing creative boundaries and delivering exceptional innovation.
In his new role, he will be spearheading the creative vision for Enormous in the region by driving impactful campaigns and fostering a culture of creativity across client portfolios.
Additionally, his responsibilities also include mentoring creative talent, and ensuring the agency’s work exceeds the expectations of today’s discerning audiences.
A creative force with an impressive track record, Trivedi has been a part of some of the very popular ad films for Fogg and Saregama Carvaan more recently. Before joining The Womb, he has worked with agencies like Ogilvy as well as Ibs Fulcro as part of his relentless pursuit for impactful creativity, leading to campaigns that resonated deeply with audiences while driving tangible results.
His creative journey includes work for marquee brands such as Fogg, Saregama Carvaan, Piramal Finance, Star Plus, Astral, Vicco, Cadbury Perk, Mumbai Indians, UPI, Kotak and Bajaj Electricals, seamlessly bridging the digital and mainline creative domains.
Beyond advertising, Trivedi is a storyteller at heart and is known for co-writing the screenplay and dialogue for feature film ‘Trial Period,’ which was nominated for Best Original Screenplay and Best Dialogue at the Filmfare OTT Awards, which in turn exemplifies his ability to craft compelling narratives across mediums.
Commenting on the appointment, Ashish Khazanchi, Managing Partner and Chief Creative Officer, Enormous Brands, stated, “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”
To this, Trivedi added, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”
