Airtel Digital TV has partnered with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan.
With this offer, Airtel aims to enhance home entertainment by providing unlimited access to over 350+ TV channels and a diverse range of over-the-top (OTT) content on Prime Video, offering a comprehensive solution to meet the entertainment needs of consumers.
Subscribers of the plan can enjoy entertainment from Prime Video on two devices in HD quality, in addition to enjoying linear TV channels. The plans for unlimited Hindi Linear TV and Amazon Prime Lite start at Rs 521 for 30 days, with an alternative plan available for Rs 2288, valid for 180 days.
Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 lakh products and next-day delivery on 40 lakh+ products on Amazon, early access to sale events and lightning deals and 5% cashback on purchases on Amazon.in with Amazon Pay ICICI Bank credit card.
Users can enjoy an uninterrupted streaming experience with access to Prime Video’s full selection of movies and series, including Mirzapur, Panchayat, The Family Man, Dhootha, Inspector Rishi, blockbuster movies like Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more. International series and movies, such as Fallout, Citadel, The Lord of the Rings: The Rings of Power, and The Boys, are also available.
Siddharth Sharma, CEO- Airtel Digital TV, Bharti Airtel, said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal.”
Shilangi Mukherji, Director, and Head – SVOD business, Prime Video, India, stated, “At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience.”
“The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, while providing other shopping and shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India,” she added.
