Ekta Kapoor-led Balaji Telefilms has roped in Kavvya Bharathi as National Head- Brand Revenues and Partnerships.
Before this, she was Vice President (VP)- AVOD and Strategy at aha from August 2021 to October 2024.
Previously, Bharathi was associated with Hello FM 106.4 for over a decade. She joined the company in March 2011 as Senior Executive- Corporate Sales. Following this, she was elevated to Deputy Manager (Chennai and Bangalore)- Corporate Sales in January 2013. Later, she was Manager (Sales) from September 2013 to August 2014.
Subsequently, she was promoted to Regional Head- Sales (North and East) in September 2014 and was responsible for market share and revenue growth from the national market- North and East, to capitalise on the growing business opportunities.
Finally, she served as AVP- National Business Development from September 2019 to August 2021. In this role, she was responsible for identifying and scaling up revenue opportunities for the network in alignment with the management goals and P&L requirements. Additionally, she developed strategic alliances with clients and advertising agencies in the national and regional markets, and other things.
