Digital travel platform Agoda has launched its latest India campaign ‘Escape the Stress, See the World for Less’, casting Ayushmann Khurrana in a double role that speaks directly to today’s hustle-fatigued consumer. The ad shows Khurrana first as a worn-out office worker, then as the cheerful “Mr. Vacaywala” — a fictional Chief Wellness Officer who offers the ultimate fix: quick, budget-friendly holidays.
Conceptualised by Ogilvy, the campaign leans on a rising truth in urban India — that people want more breaks, not just one annual trip. By spotlighting Agoda’s deals across 5 million+ holiday properties, the platform positions itself as a frequent escape solution, not a luxury splurge.
The campaign is running across television and digital channels, aimed at millennial and Gen Z travellers looking for low-stress travel hacks without breaking the bank.
Link to one of the TVCs
“Between juggling jam-packed schedules and marathon days on set, I could definitely use a Mr. Vacaywala in my life,” said Ayushmann Khurrana. “Playing this character for Agoda’s campaign was a blast, and it was a fun reminder that we all need to hit pause and recharge every now and then.”
Gaurav Malik, Country Director India at Agoda shared, “Ayushmann brings a unique charm to this campaign, embodying the essence of what Agoda stands for – making travel fun as well as stress-free and affordable. And the message of his ‘Mr. Vacaywala’ persona rings true. When we surveyed 2025 travel motivations, 80% of Indian respondents gave relaxation as the prime reason to travel, so we’re excited to see how the ‘take a break from stress’ message will appeal to Indian travelers.”
