Agilus Diagnostics, a diagnostic company, has onboarded Bollywood actor Anil Kapoor as the company’s official brand ambassador.
This appointment comes following the launch of its new brand identity in 2023, and this partnership aims to strengthen its positioning and enhance customer engagement across India.
Further the company clarified that Kapoor, renowned for his appeal, fitness, and presence in the film industry, embodies the values that it stands for. His persona aligns with the company’s mission of promoting a healthier India through advanced diagnostic services, making him the perfect choice to represent the brand as it deepens its connection with customers across the nation.
Commenting on his appointment, Kapoor said, “I am honoured to be associated with Agilus Diagnostics, a company playing a vital role in enhancing diagnostics and wellness across India. Agilus Diagnostics has been a trusted diagnostic partner for me and my family for many years, making this partnership even more special. Their commitment to innovation, cutting-edge technology, and compassionate customer care sets them apart, helping millions of people in India and internationally prioritise their health. The upcoming campaign, ‘Khud ko test karte raho’ (Keep Testing Yourself), encourages people to take proactive control of their health- a message I deeply resonate with. Together, we will inspire more individuals to make regular health check-ups a priority, empowering them to care for their well-being and that of their families.”
Speaking about the association, Anand K, Managing Director and CEO, Agilus Diagnostics, said, “We are thrilled to welcome Kapoor to the Agilus Diagnostics family. His dynamic and evergreen image aligns perfectly with our commitment to delivering high-quality diagnostic services that empower individuals to lead healthier lives. Agilus Diagnostics is more than just a provider of routine and preventive tests. While we lead in preventive care, what truly distinguishes us is our focus on specialised testing driven by advanced diagnostic technologies. This partnership marks an exciting chapter in our brand’s journey, and we are confident that Anil Kapoor’s association will significantly enhance our brand visibility and customer engagement.”
Further, Piyush Jain, Chief of Marketing and Digital, Agilus Diagnostics, said, “This partnership is a perfect fit: a legacy actor joining forces with Agilus, a legacy brand in diagnostics with over 29 years of excellence, a network of 410 plus labs, 4,000 customer touchpoints, and a presence in more than 1,000 cities. Anil Kapoor’s commitment to health and fitness perfectly aligns with our campaign tagline, ‘Khud ko test karte raho.’ We believe this association will greatly enhance brand recall and strengthen our brand value. We are excited to launch our 360° campaign and look forward to the positive impact it will have on customer engagement and outreach.”
Neelesh Phadnis, Founder, Double Barrel Communications, said, “A creative work of Double Barrel Communications, the Big Idea was based on the insight that everyone faces tests in their lives, and it is only through taking tests head-on that you emerge better and stronger. ‘Khud ko test kartey raho’ will prove to be an enduring brand statement. It is an idea that can be progressively built on over the years.”
