Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

After Boycott HUL Movement, Twitterati Trend #BoycottSurfExcel Over A New Ad

Shubham Sachdeva by Shubham Sachdeva
March 10, 2019
in What’s Buzzing
A A

HUL seems to feeling the heat of anger as their ads are receiving backlash on the internet. Recently, we wrote how Hindustan Unilever’s Kumbh Ad was criticised for saying that those who get abandoned travel to Kumbh Mela. Baba Ramdev had also supported this boycott movement.

From East India Co to @HUL_News that’s their true character. Their only agenda is to make the country poor economically & ideologically. Why shld we not boycott them? For them everything, every emotion is just a commodity. For us parents are next to Gods #BoycottHindustanUnilever https://t.co/suozbymLBI

— स्वामी रामदेव (@yogrishiramdev) March 7, 2019

This case hadn’t solved down completely and another one is making news for the multinational company. Don’t just go for what people think, first watch the complete ad below:

Well, we don’t know what offensed the viewers and this ad is okay according to our opinion but here’s how users on Twitter reacted:

1.

Surf Excel India#boycottSurfExcel#अजातशत्रु pic.twitter.com/gMY5gfxcEc

— अजात_शत्रु 🇮🇳🇮🇳 (@Thakur__007) March 9, 2019

2.

https://twitter.com/and_pvt/status/1104349971950653441

3.

#boycottSurfexcel
I'll stop buying Surf Excel from today

— @Public.. (@lk946) March 9, 2019

4.

https://twitter.com/ShrikZinga/status/1104393596931854338

Some supported Surf Excel too:

1.

This is so beautiful stuff #SurfExcel.
Secularism is an integral part of our nation, shame on those people who want to #BoycottSurfExcel for this commercial. #HappyHolipic.twitter.com/Z9ZxgVyPn9

— Koushik Das🇮🇳 (@koushikdas47) March 10, 2019

2.

Open the packet, transfer the detergent in a jar then lit the plastic packet, pollute the air n then click a pic to trend #BoycottSurfExcel
Yeh hai Bhakt budhi 😹😹 https://t.co/Sh8kJnH5at

— Poly Sarkar 👩‍🚀 (@polysmind) March 10, 2019

3.

The Sanghis have completely lost the capacity to think healthy. They are trending #BoycottSurfExcel. Why? Because their twisted minds are showing them "love Jihad" in the recent Holi ad featuring children. It's a beautiful ad that promotes communal harmony. But fascists hate it.

— Manimugdha Sharma (@quizzicalguy) March 9, 2019

4.

https://twitter.com/hi_mani96/status/1104469944081608704

What do you feel about this ad, do share your views in the comment section…

Related Posts

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir
What’s Buzzing

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

by MM Desk
June 8, 2026

Senior journalist and Aaj Tak anchor Anjana Om Kashyap, along with TV Today Network, has filed a civil defamation suit...

Shilpa Shetty’s Brand Endorsement Journey At 51: Built On Trust, Fitness & Relatability
Feature

Shilpa Shetty’s Brand Endorsement Journey At 51: Built On Trust, Fitness & Relatability

by MM Desk
June 8, 2026

Few celebrities in India have managed to remain as relevant across generations as Shilpa Shetty. From making headlines as the...

Latest

Z Appoints Tejkarran Singh Bajaj As Business Head Of ZEE5 India

Z Appoints Tejkarran Singh Bajaj As Business Head Of ZEE5 India

June 8, 2026
ZebPay Names Anuj Garg As CTO

ZebPay Names Anuj Garg As CTO

June 8, 2026
Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

Anjana Om Kashyap, TV Today File Rs 2 Cr Defamation Suit Against Khan Sir

June 8, 2026
Nestlé India Pays Over Rs 1,024Cr To Swiss Parent Company In FY26

Nestlé India Pays Over Rs 1,024Cr To Swiss Parent Company In FY26

June 8, 2026
Mother Dairy Rolls Out New Milk Packaging Inspired By ‘Maa Jaisi Care’

Mother Dairy Rolls Out New Milk Packaging Inspired By ‘Maa Jaisi Care’

June 8, 2026
Preeti Singh Joins Lodha As Associate VP

Preeti Singh Joins Lodha As Associate VP

June 8, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.