Adobe has introduced CX Enterprise, a new end-to-end agentic AI system aimed at transforming how businesses manage customer experience orchestration (CXO) across the lifecycle—from acquisition to retention.
Announced at Adobe Summit, the platform combines AI agents, agent skills and Model Context Protocol (MCP) endpoints with an intelligence and governance layer to deliver scalable, auditable workflows. The move signals Adobe’s push to help enterprises transition from isolated AI use cases to fully integrated “agentic” operations.
The system is powered by Adobe’s new intelligence engines, Brand Intelligence and Engagement Intelligence, which enable businesses to generate personalised, context-aware customer interactions while maintaining brand consistency. It also builds on Adobe Experience Platform, which processes over one trillion experiences annually and serves as the contextual backbone for the new offering.
Adobe said CX Enterprise is designed as an open and interoperable ecosystem, expanding integrations with partners including Amazon Web Services, Google Cloud, Microsoft, IBM, NVIDIA, OpenAI and Anthropic.
Key features include a catalogue of reusable “agent skills” for building workflows, developer tools for integrating AI capabilities into third-party platforms, and **CX Enterprise Coworker**, a system designed to coordinate multiple AI agents to execute complex marketing tasks with human oversight.
With over 20,000 global brands already using its platforms, Adobe is positioning CX Enterprise as a foundational layer for the next phase of enterprise AI adoption, where automation, personalisation and governance converge to drive business outcomes.
“Adobe CX Enterprise enables businesses to scale agentic AI with a fully customizable solution that is tailored to the needs of their organization, moving teams beyond AI experiments to tangible business outcomes,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “This end-to-end solution fits naturally into any environment, built to work alongside tools across leading AI platforms with seamless interoperability.”
