In the aftermath of being associated with Intuit for over six years and parting ways from the company this year, Lara Hood Balazs has now joined Adobe as its new Chief Marketing Officer and Executive Vice President- Global Marketing.
In her new role at Adobe, she will report directly to Shantanu Narayen, CEO, Adobe, and will be responsible for leading the Global Marketing Organization responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.
That being said, in her stint with the financial software and services leader- Intuit where she served as CMO and General Manager, Strategic Partner Group, she had reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
During the course of her marketing career which spans across key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, Balazs contributed to delivering innovative customer-centric marketing strategies that propelled transformational growth.
Commenting on Balazs’ appointment, Shantanu Narayen, Chair and CEO, Adobe, said, “We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization. As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact.”
