Admerly, a publisher monetisation platform under the BE Group ecosystem, has appointed Akash Sharma as Chief Strategy Officer (CSO). He joins the company from Zee Media Corporation, where he served as Assistant Vice President – Digital Monetisation.
The move signals a strategic shift for Sharma, who transitions from driving large-scale digital revenue at a leading media network to shaping the long-term vision of a platform focused on empowering publishers in India’s dynamic digital advertising ecosystem.
In his new role, Sharma will lead Admerly’s go-to-market strategy, strengthen enterprise publisher partnerships, and guide product development in line with evolving industry needs. His focus will be on positioning Admerly as a results-driven monetisation partner that balances revenue growth with a seamless user experience.
With over a decade of experience on the publisher side, Sharma brings expertise across programmatic strategy, direct deals, yield optimisation, and revenue operations. His hands-on understanding of publisher challenges is expected to play a crucial role in advancing Admerly’s growth and market relevance.
“After more than a decade on the publisher side, building revenue engines, managing demand partnerships, and learning what it takes to monetise content at scale, I made a deliberate choice to move to a platform that I believe is solving the right problem in the right way. The best monetisation strategies are the ones that work for the viewer, not just the balance sheet. At Admerly, that principle isn’t a secondary consideration; it’s the foundation of how the product is built. I’m excited to bring a practitioner’s perspective to this side of the table and help publishers build sustainable, viewer-first revenue strategies.” – Akash Sharma, Chief Strategy Officer, Admerly
Adding to his appointment, Arun Raghav, Founder & Business Head at BEdigitech said, “When we set out to build Admerly, we wanted to create something that publishers could genuinely trust. Not just another vendor, but a real partner that understands their world from the inside. Akash has lived that world. He’s built revenue systems, managed complex demand relationships and made the tough calls that come with monetising content at scale. Having that perspective in our leadership team changes how we build, how we sell and how we show up for our customers. We couldn’t be more excited to have him lead strategy for what comes next.”
