AdLift, now part of Liqvd Asia, has won the SEO and content marketing mandate for Plum, India’s 100% vegan, science-first skincare brand.
The agency will create a full-funnel growth plan to boost Plum’s search visibility, optimise content, and attract high-intent traffic. The scope covers end-to-end SEO, technical optimisation, content strategy, and data-driven tracking.
Plum blends science-backed activities with botanical ingredients to create effective formulations for Indian skin and hair. This partnership adds to AdLift’s growing portfolio of leading D2C and e-commerce brands in India.
Prashant Puri, Co-founder and CEO of AdLift, said, “Plum’s commitment to effective skincare with a conscience is inspiring. Our goal is to expand their organic footprint and help them win critical search moments.”
A Plum spokesperson added, “AdLift’s strategic thinking aligns with our vision of building meaningful, digital-first connections with our audience.”
