adidas Originals introduces The Original campaign for Spring/Summer 2025 — a bold tribute to individuality and the pioneers who’ve redefined culture. Following the success of the previous campaign We gave the world an Original. You gave us a thousand back, this new chapter shifts from honouring past stories to inspiring the next generation to create their own.
At the heart of the campaign is a powerful film directed by Thibaut Grivet, celebrating what it truly means to be an Original. It blends contrasts, highlighting the bold, authentic individuals who sparked cultural movements simply by being unapologetically themselves. The film spotlights three silhouettes from the brand that have transcended decades: the Superstar II, Handball Spezial, and Samba OG.
But this campaign doesn’t hero just the product but also the culture that surrounds and uplifts these Originals.
