After doubling down its advertising from a pop culture angle by bringing to life ad campaigns featuring Munna Bhai MBBS’ Munna Bhai and Circuit and showing the father-daughter duo of Saif Ali Khan and Sara Ali Khan in multiple ad films, acko is now on the lookout for a ‘Design First, Design Only’ agency partner on project basis.
This particular ‘open pitch’ was called on LinkedIn by former Wakefit Marketing Head- Prateek Malpani who recently joined acko as Senior Director- Brand Marketing in February, this year.
Also Read: Acko Appoints Prateek Malpani As Senior Director- Brand Marketing
In his open pitch for design agency partners, Malpani mentioned, “Hi. Acko is looking for a creative partner to handle some of its design first projects. We are a lean team and in the creative partner, we are looking for an extended marketing team who can handle our design requirements.”
“The projects would range from OOH redesign, physical collaterals for BTL activation, infographics led report design, office branding, newsletter and more,” he added.
Furthermore, delving into the required expertise and skill set of the brand’s prospective design agency partner, he clarified that for any creative design agency to be a suitable fit for the InsurTech player what is required is a talented team of art directors, illustrators, animators, graphic designers and video editors.
“Ideal preference would be for design first creative partners only, freelancers are also welcome to send their portfolio,” the post read.
Receiving an ‘overwhelming response’ post calling the open pitch, Malpani gave out more clarity on what the brand was looking for in terms of design agency partner and said, “I think my post was not completely clear. Clarifying a few things- Our preference is a DESIGN FIRST, DESIGN ONLY agency; This is NOT a mandate for mainline, social, content, video or digital partner; This will NOT be a retainer mandate but more on a project basis for small but important design projects.”
Concludingly, he added, “Thank you everyone who has responded so far. I promise to go through each of the replies, however will be able to respond to only a few of you.”
