Private sector general insurance company- ACKO has unveiled a new Möbius strip-inspired brand identity as well as logo to highlight its brand promise- ‘its always us with you’.
Symbolising infinite trust and the company’s unwavering commitment to being on the same side as its consumers, the new brand identity represents how the new ACKO is driven by innovation and powered by ‘YOU’.
The brand announced the move to unveil a bold, fresh and fearless new identity via a LinkedIn post.
In its post, ACKO stated, “From rewriting the rules of insurance to transforming how Indians see the sector, we’ve always stood for meaningful change. Now, it’s time for our brand identity to evolve – to reflect our promise of always being by your side.”
“Inspired by the Möbius strip, our new identity symbolizes infinite trust and our unwavering commitment to being on the same side as our customers. With ACKO, there’s no us versus you. It’s always us with you,” it added.
