The 11 years old media-agnostic ‘ideas company’- Infectious Advertising has roped in Abrar Nakhuda, who served the role of Head- Content and Brand Strategy at Viral Fission from April 2022 to March 2024, as its new Head of Digital to lead digital transformation at the agency.
A seasoned brand strategist with a proven track record of crafting impactful narratives and driving consumer engagement across diverse industries, Nakhuda has worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and Viral Fission in the past.
Believing in agile marketing and innovative audience engagement, he has also handled legacy brands like NBA, Star India, Pepsi, and Amazon- delivering data-driven content IPs that fostered authentic community growth.
Commenting on his new role at the agency, Nakhuda said, “My focus at Infectious will be on growing the digital presence of the clients and setting benchmarks for new ones by utilizing the latest digital trends, ensuring brands and platforms work in synergy, integrating AI into workflow (ChatGPT, MidJourney, Perplexity) , reducing limitations, and more. Whether it’s crafting 30-second ads, developing IPs, influencer marketing, or leveraging content-driven opportunities, we’ll aim to create great case studies for our current clients and new clients.”
To this, Nisha Singhania and Ramanuj Shastry, Co-founders and Directors, Infectious Advertising, added, “Abrar Nakhuda comes in to transform the way we approach Digital at Infectious. His energy and knowledge will power us to do new kinds of work. Here’s to crafting new narratives for the digital age, Abrar! Welcome aboard and God Speed!”
