Aniruddha Basu has been elevated to National Head – ABP One at ABP Group. He was serving as Head of Planning, Business, and Digital from August 2021 to June 2025 at the company.
He announced the update on LinkedIn.
He brings extensive experience in advertising, brand management, and strategic planning. Most recently, he served as Head of Planning, Business, and Digital from August 2021 to June 2025 at the company.
Prior to working at ABP Group, he was Business Head at Rediffusion from May 2019 to August 2021, following his role as Brand Partner from September 2015 to May 2019 for over six years. Before Rediffusion, he worked at Wunderman Thompson as an Account Director from February 2014 to September 2015.
His earlier experience includes over two years at Ogilvy & Mather, where he served as Group Account Manager from June 2013 to January 2014 and Account Supervisor from December 2011 to May 2013.
Earlier in his career, he worked at Lookad India as an Account Executive from 2006 to 2008, followed by a three-year tenure at Genesis Advertising as Account Manager from 2008 to 2011.
