Abhimanyu has started his new role as Creative Lead – Marketing (Telugu) at JioStar, where he has been tasked with driving regional creative strategy, shaping brand communication, and leading content development for the platform’s Telugu vertical. He has also been overseeing campaign direction and collaborating with cross-functional teams to strengthen JioStar’s regional marketing footprint.
He has shared the update on LinkedIn, marking the beginning of his latest professional chapter.
Prior to this, Abhimanyu has worked as Head of Marketing Communications at Bower School from July 2025 to October 2025. Before that, he served as the Founder of White Buffalo Media between January 2020 and July 2025.
Earlier, he spent over two years at Chai Bisket from August 2017 to October 2019, beginning as a documentary filmmaker before moving into sketch and non-fiction narratives. He has eventually taken on the role of Creative Director and Head of Brand Films, leading branded storytelling, conceptualizing IPs, and directing short films. He has also worked as a Freelance Filmmaker and Writer from November 2016 to August 2017, shaping his early grounding in content and storytelling.
