AbhiBus, the bus booking platform under ixigo, has extended its long-standing association with Indian actor Mahesh Babu as its brand ambassador.
First joining forces in 2016, Babu has been the face of AbhiBus for nearly a decade. Over the years, AbhiBus and Babu have teamed up to deliver various campaigns in the past.
“Mahesh Babu has been more than just a brand ambassador – he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself,” Rohit Sharma, COO, AbhiBus, said.
“My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination- it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature- every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places, it makes sure you get there comfortably,” Mahesh Babu said on extending the partnership.
