On Day 2 of the Goafest 2024, Leo Burnett India won the title of Digital Specialist Agency Of The Year 2024 at The Abby Awards 2024 powered by One Show.
It secured a total of 8 metals at the awards gala. Of these, 2 were Gold, 4 Silver and 2 Bronze.
Following Leo Burnett India at the second spot was FCB Group India which won a total of 6 metals- 1 Gold, 2 Silver and 3 Bronze.
Here is a breakup of all the metal winners of the Abby Category in The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| Leo Burnett India | – | 2 | 4 | 2 | 6 | 8 | 54 |
| FCB GROUP INDIA | – | 1 | 2 | 3 | – | 6 | 32 |
| redBus | – | – | 2 | 2 | 1 | 4 | 21 |
| Ducktape Studios | – | 1 | – | 1 | – | 2 | 12 |
| Krafton India | – | – | 1 | 1 | – | 2 | 10 |
| White Rivers Media | – | – | 1 | 1 | – | 2 | 10 |
| Flipkart | – | 1 | – | – | 1 | 1 | 9 |
| Tribes Communication Pvt ltd | – | – | – | 2 | 1 | 2 | 9 |
| L&K Saatchi & Saatchi | – | – | – | 2 | – | 2 | 8 |
| VML India | – | – | – | 1 | 4 | 1 | 8 |
| Interactive Avenues | – | – | – | 1 | 3 | 1 | 7 |
| Grapes Digital Private Limited | – | – | 1 | – | – | 1 | 6 |
| Hardcastle Restaurants Pvt. Ltd. | – | – | 1 | – | – | 1 | 6 |
| Maitri Advertising Works | – | – | 1 | – | – | 1 | 6 |
| Sideways Consulting | – | – | 1 | – | – | 1 | 6 |
| famous Innovations | – | – | – | 1 | – | 1 | 4 |
| Grey Group | – | – | – | 1 | – | 1 | 4 |
| Imagine Marketing India Pvt Ltd | – | – | – | 1 | – | 1 | 4 |
| Mindshare | – | – | – | 1 | – | 1 | 4 |
| MTCH India Services Private Limited | – | – | – | 1 | – | 1 | 4 |
| People Interactive I Private Limited | – | – | – | 1 | – | 1 | 4 |
| Sociowash Media Pvt. Ltd. | – | – | – | 1 | – | 1 | 4 |
| ibs Fulcro | – | – | – | – | 1 | – | 1 |
| Manja Brand Works LLP | – | – | – | – | 1 | – | 1 |
| Social Panga – Higa Digital Pvt. Ltd. | – | – | – | – | 1 | – | 1 |
| Viacom18 Media Pvt. Ltd. | – | – | – | – | 1 | – | 1 |
| Grand Total | – | 5 | 14 | 23 | 20 | 42 | 236 |
Read the table below to find out who won the Gold, Silver and Bronze metals in the Digital and Digital Craft Abbys and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| DIGITAL | 08Ba: DIGITAL – Social Media-Social Media (Co-Creation/Crowd sourcing/Community Building) | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Silver |
| DIGITAL | 08Ba: DIGITAL – Social Media-Social Media (Co-Creation/Crowd sourcing/Community Building) | Catch A Break | KitKat India | Social Panga – Higa Digital Pvt. Ltd. | Merit |
| DIGITAL | 08Ba: DIGITAL – Social Media-Social Media (Co-Creation/Crowd sourcing/Community Building) | Oreo Bola Mat Bol | Oreo India | Leo Burnett India | Merit |
| DIGITAL | 08Bd: DIGITAL – Integrated Social Media Campaign | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Silver |
| DIGITAL | 08Bd: DIGITAL – Integrated Social Media Campaign | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Silver |
| DIGITAL | 08Da: DIGITAL – Technology (Utility /Tool) | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Silver |
| DIGITAL | 08Da: DIGITAL – Technology (Utility /Tool) | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Silver |
| DIGITAL | 08Da: DIGITAL – Technology (Utility /Tool) | Blame It On Flipkart | Flipkart | Flipkart | Merit |
| DIGITAL | 08Da: DIGITAL – Technology (Utility /Tool) | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Merit |
| DIGITAL | 08Dc: DIGITAL – Technology (Others) | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Silver |
| DIGITAL | 08Dc: DIGITAL – Technology (Others) | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Merit |
| DIGITAL | 08Dc: DIGITAL – Technology (Others) | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Merit |
| DIGITAL | 08dd: DIGITAL – Technology (Smart devices/voice assistants) | Saving lives with AI computer vision system | Nayara Energy | ibs Fulcro | Merit |
| DIGITAL | 08e: DIGITAL – Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | Blame It On Flipkart | Flipkart | Flipkart | Gold |
| DIGITAL | 08e: DIGITAL – Search Innovative approach to Search using paid search, Search Engine Optimization, etc. | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| DIGITAL | 08g: DIGITAL – Best in Innovations on OTTs or Content Platforms Branded content created exclusively for OTT platform | Brave New Art | Lenovo Yoga | FCB GROUP INDIA | Silver |
| DIGITAL | 08g: DIGITAL – Best in Innovations on OTTs or Content Platforms Branded content created exclusively for OTT platform | Swipe Ride – Redefining Branded Content | Tinder | MTCH India Services Private Limited | Bronze |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Gold |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Shaleekas’ Driving School Sex Education | Netflix | Maitri Advertising Works | Silver |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Speed x boAt – Influencer Partnerships | boAt | Imagine Marketing India Pvt Ltd | Bronze |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | 500 KMS OF CONVERSATIONS! | Castrol MAGNATEC | Mindshare | Bronze |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Bronze |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Bronze |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Madan Kumar BC | Amazon Prime India | Manja Brand Works LLP | Merit |
| DIGITAL | 08H: DIGITAL – Best in Creator/Influencer Partnerships | Supercharge Brand and Business Impact With Reels | Meta India | Leo Burnett India | Merit |
| DIGITAL | 08I: DIGITAL – Best in Moment Marketing | #PerryPowerfulPunch | TATA.ev | FCB GROUP INDIA | Bronze |
| DIGITAL | 08I: DIGITAL – Best in Moment Marketing | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt ltd | Bronze |
| DIGITAL | 08I: DIGITAL – Best in Moment Marketing | Red Hot Summer Sale | Redbus | Leo Burnett India | Merit |
| DIGITAL | 08J: DIGITAL – Best in Platform Innovation | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Silver |
| DIGITAL | 08J: DIGITAL – Best in Platform Innovation | Skip Ads that Save Time | IKEA | Leo Burnett India | Merit |
| DIGITAL | 08J: DIGITAL – Best in Platform Innovation | Happier Twogether | Comedy Central | Viacom18 Media Pvt. Ltd. | Merit |
| DIGITAL | 08ka: DIGITAL – Online only video (single, 15s) | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Merit |
| DIGITAL | 08ka: DIGITAL – Online only video (single, 15s) | #UNPLASTICINDIA SOCIAL ALARMS – PENGUIN ALARM | THE TIMES OF INDIA | VML India | Merit |
| DIGITAL | 08ka: DIGITAL – Online only video (single, 15s) | #UNPLASTICINDIA SOCIAL ALARMS – SEAL ALARM | THE TIMES OF INDIA | VML India | Merit |
| DIGITAL | 08ka: DIGITAL – Online only video (single, 15s) | #UNPLASTICINDIA SOCIAL ALARMS – TURTLE ALARM | THE TIMES OF INDIA | VML India | Merit |
| DIGITAL | 08kb: DIGITAL – Online only video (single, 15s to 30s) | Delivery at Bumrah Speed – Fighter Jet | Zepto | L&K Saatchi & Saatchi | Bronze |
| DIGITAL | 08kc: DIGITAL – Online only video (single, 30s to 60s) | #AccessToCleanWater | Astral Pipes | White Rivers Media | Silver |
| DIGITAL | 08kc: DIGITAL – Online only video (single, 30s to 60s) | #PapaKehteHain | Ultratech Cement | Sideways Consulting | Silver |
| DIGITAL | 08kc: DIGITAL – Online only video (single, 30s to 60s) | Unshakeable Strength | Greenpanel | L&K Saatchi & Saatchi | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | ARMS DEAL | Steadfast Shredders | Ducktape Studios | Gold |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | Long Distance Love | Catch Foods | Grapes Digital Private Limited | Silver |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | Deadly Affair | Steadfast Shredders | Ducktape Studios | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | Daughters of Piplantri | Astral Foundation | White Rivers Media | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | Women In Energy | LUMINOUS POWER TECHNOLOGIES PVT. LTD. | Grey Group | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | Shaadi.org – #RevolutioNaari Independence Day Film | Shaadi.com | PEOPLE INTERACTIVE I PRIVATE LIMITED | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | The Most Wanted Teacher | Columbia Pacific Communities | famous Innovations | Bronze |
| DIGITAL | 08kd: DIGITAL – Online only video (single, above 60s) | MADE FOR THE MAIDAAN CALLED INDIA | CULT.SPORT | VML India | Merit |
| DIGITAL | 08ke: DIGITAL – Online only video (Campaign) | #UNPLASTICINDIA SOCIAL MEDIA ALARMS | THE TIMES OF INDIA | VML India | Bronze |
| DIGITAL | 08ke: DIGITAL – Online only video (Campaign) | Skip Ads that Save Time | IKEA | Leo Burnett India | Bronze |
| DIGITAL | 08L: DIGITAL – Creative Use of Data | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Gold |
| DIGITAL | 08L: DIGITAL – Creative Use of Data | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt ltd | Bronze |
| DIGITAL | 08M: DIGITAL – Use of AI | The Smart Farm | Lay’s | Leo Burnett India | Silver |
| DIGITAL | 08M: DIGITAL – Use of AI | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Bronze |
| DIGITAL | 08M: DIGITAL – Use of AI | Dark Fantasy -Biting Into a Million Fantasies | Sunfeast Dark Fantasy | Interactive Avenues | Merit |
| DIGITAL | 08M: DIGITAL – Use of AI | Say It With Oreo | Oreo India | Leo Burnett India | Merit |
| DIGITAL | 08N: DIGITAL – DIGITAL CRAFT-UI / UX Design (App, Social Media) | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| DIGITAL | 08O: DIGITAL – DIGITAL CRAFT-Data/ Analytics | Red Hot Summer Sale | Redbus | Leo Burnett India | Bronze |
| DIGITAL | 08O: DIGITAL – DIGITAL CRAFT-Data/ Analytics | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt ltd | Merit |
| DIGITAL | 08Q: DIGITAL – DIGITAL CRAFT-Creative use of Video | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Gold |
| DIGITAL | 08Q: DIGITAL – DIGITAL CRAFT-Creative use of Video | Skip Ads that Save Time | IKEA | Leo Burnett India | Silver |
| DIGITAL | 08Q: DIGITAL – DIGITAL CRAFT-Creative use of Video | Happier Twogether | Comedy Central | Sociowash Media Pvt. Ltd. | Bronze |
| DIGITAL | 08Q: DIGITAL – DIGITAL CRAFT-Creative use of Video | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Bronze |
