For the third consecutive year, Leo Burnett India has emerged victorious by bagging in its kitty the title of ‘Creative Agency of the Year’ at The Abby Awards 2024 powered by One Show.
The creative agency topped the charts with a total of 157 points and secured 24 metals including 1 Grand Prix, 4 Gold, 11 Silver and 8 Bronze on day 3 of Goafest.
Following Leo Burnett India in the second position was the newly rechristened WPP creative agency- VML with 105 points and 20 metals inclusive of 1 Grand Prix, 2 Gold, 3 Silver, and 15 Bronze.Â
Ranking third in terms of the overall points in the Creative Abby category of The Abby Awards 2024 powered by One Show was FCB Group India for its tally stood at 72 points with 13 metal wins, of which 2 were Gold, 3 Silver, and 8 Bronze.
Apart from the 1 Grand Prix won by Leo Burnett India in the coveted gala awards for the subcategory of Audio Visual- TV, Cinema, Digital, OTT (Below 1 Minute) the second Grand Prix was awarded to Famous Innovations in the subcategory of Out Of Home (Ambient Media) followed by a third Grand Prix which was bagged by Maitri Advertising Works in the subcategory of Audio Visual- TV, Cinema, Digital, OTT (1 Minute and Above).
Here is a breakup of all the metal winners of the Creative Abbys in The Abby Awards 2024 powered by One Show:
Organization | Grand Prix | Â Gold | Â Silver | Â Bronze | Â Merit | Â Total Metals | Â Total Points |
---|---|---|---|---|---|---|---|
 Leo Burnett India |              1 |         4 |       11 |         8 |       15 |              24 |            157 |
 VML India |             – |         2 |         3 |       15 |       11 |              20 |            105 |
 FCB GROUP INDIA |             – |         2 |         3 |         8 |         6 |              13 |              72 |
 Crayons Advertising |             – |         2 |         1 |         2 |        – |                5 |              30 |
 Mullenlowe Lintas Group |             – |        – |         4 |         1 |         1 |                5 |              29 |
 Eggfirst Advertising |             – |         3 |        – |        – |         4 |                3 |              28 |
 Ducktape Studios |             – |         2 |         1 |         1 |        – |                4 |              26 |
 Cheil India Pvt Ltd |             – |         1 |         2 |         1 |         2 |                4 |              26 |
 famous Innovations |              1 |         1 |        – |         1 |         1 |                4 |              25 |
 redBus |             – |        – |         2 |         2 |         1 |                4 |              21 |
 Tribes Communication Pvt ltd |             – |         1 |        – |         3 |         1 |                4 |              21 |
 L&K Saatchi & Saatchi |             – |        – |         1 |         3 |         1 |                4 |              19 |
 Tilt Brand Solutions Private Limited |             – |         1 |         1 |         1 |         1 |                3 |              19 |
 Maitri Advertising Works |              1 |        – |         1 |        – |        – |                2 |              18 |
 National Payments Corporation of India |             – |         1 |         1 |         1 |        – |                3 |              18 |
 Sociowash Media Pvt. Ltd. |             – |        – |         1 |         2 |         1 |                3 |              15 |
 Sideways Consulting |             – |        – |         1 |         2 |        – |                3 |              14 |
 ABP Pvt. Ltd. |             – |        – |        – |         3 |        – |                3 |              12 |
 Havas Worldwide India |             – |        – |        – |         2 |         4 |                2 |              12 |
 Imagine Marketing India Pvt Ltd |             – |        – |         1 |         1 |        – |                2 |              10 |
 Krafton India |             – |        – |         1 |         1 |        – |                2 |              10 |
 Astral Limited |             – |        – |         1 |         1 |        – |                2 |              10 |
 White Rivers Media |             – |        – |        – |         2 |         1 |                2 |                9 |
 Flipkart |             – |         1 |        – |        – |         1 |                1 |                9 |
 Mindshare |             – |        – |        – |         2 |         1 |                2 |                9 |
 Superfly films Pvt. Ltd. |             – |        – |        – |         2 |         1 |                2 |                9 |
 Brave |             – |        – |        – |         2 |        – |                2 |                8 |
 Enormous |             – |        – |        – |         2 |        – |                2 |                8 |
 STAR India Pvt. Ltd. |             – |        – |         1 |        – |         2 |                1 |                8 |
 Viacom18 Media Pvt Ltd. |             – |        – |         1 |        – |         1 |                1 |                7 |
 Interactive Avenues |             – |        – |        – |         1 |         3 |                1 |                7 |
 Grapes Digital Private Limited |             – |        – |         1 |        – |        – |                1 |                6 |
 Hardcastle Restaurants Pvt. Ltd. |             – |        – |         1 |        – |        – |                1 |                6 |
 KRAFTON INC |             – |        – |         1 |        – |        – |                1 |                6 |
 Bennett Coleman & Co Ltd |             – |        – |        – |         1 |         1 |                1 |                5 |
 Publicis Communications Private Limited |             – |        – |        – |         1 |         1 |                1 |                5 |
 Aaiba Design Pvt.Ltd |             – |        – |        – |         1 |        – |                1 |                4 |
 Amazon Seller Services Pvt. Ltd. |             – |        – |        – |         1 |        – |                1 |                4 |
 Grey Group |             – |        – |        – |         1 |        – |                1 |                4 |
 Medulla Communications Pvt. Ltd. |             – |        – |        – |         1 |        – |                1 |                4 |
 MTCH India Services Private Limited |             – |        – |        – |         1 |        – |                1 |                4 |
 Nestle India |             – |        – |        – |         1 |        – |                1 |                4 |
 PEOPLE INTERACTIVE I PRIVATE LIMITED |             – |        – |        – |         1 |        – |                1 |                4 |
 Rediffusion Brand Solutions Pvt. Ltd. |             – |        – |        – |         1 |        – |                1 |                4 |
 Manja Brand Works LLP |             – |        – |        – |        – |         3 |               – |                3 |
 Creative Land Asia |             – |        – |        – |        – |         2 |               – |                2 |
 InnoceanWorldwide Communication Private Limited |             – |        – |        – |        – |         2 |               – |                2 |
 Social Panga – Higa Digital Pvt. Ltd. |             – |        – |        – |        – |         2 |               – |                2 |
 Alok Nanda & Company Pvt. Ltd. |             – |        – |        – |        – |         1 |               – |                1 |
 AutumnWinter Communications and Design |             – |        – |        – |        – |         1 |               – |                1 |
 Digitas |             – |        – |        – |        – |         1 |               – |                1 |
 Fundamental |             – |        – |        – |        – |         1 |               – |                1 |
 Hyundai Motor India |             – |        – |        – |        – |         1 |               – |                1 |
 ibs Fulcro |             – |        – |        – |        – |         1 |               – |                1 |
 Nash8 |             – |        – |        – |        – |         1 |               – |                1 |
 Pixelfox |             – |        – |        – |        – |         1 |               – |                1 |
 social beat |             – |        – |        – |        – |         1 |               – |                1 |
 Viacom18 Media Pvt. Ltd. |             – |        – |        – |        – |         1 |               – |                1 |
 Grand Total |                  3 |          21 |          41 |          80 |          80 |                146 |                850 |
Here is the sub-category wise breakup of all the metal winners:
- Audio
Category | Sub Category | Title | Brand | Winner | Metal |
---|---|---|---|---|---|
AUDIO | 05b: AUDIO – FMCG – Personal Care, Home Care, Healthcare & Others | Couple | Hari Darshan | Eggfirst Advertising | Gold |
AUDIO | 05b: AUDIO – FMCG – Personal Care, Home Care, Healthcare & Others | Commentator | Haridarshan | Eggfirst Advertising | Merit |
AUDIO | 05b: AUDIO – FMCG – Personal Care, Home Care, Healthcare & Others | Railway Announcer | Haridarshan | Eggfirst Advertising | Merit |
AUDIO | 05b: AUDIO – FMCG – Personal Care, Home Care, Healthcare & Others | Newsreader | Haridarshan | Eggfirst Advertising | Merit |
AUDIO | 05d: AUDIO – Automotive | Radio Silence | Tata Motors | FCB GROUP INDIA | Bronze |
AUDIO | 05d: AUDIO – Automotive | Jagat Bhaari – Bajaj RE: Rap-chik Rickshaw | Bajaj Auto Ltd | Leo Burnett India | Merit |
AUDIO | 05f: AUDIO – Retail | 3 Ka Dream | Adidas | Creative Land Asia | Merit |
AUDIO | 05g: AUDIO – Corporate, Media, Entertainment & Others | BATTLE OF BREATH | STAR SPORTS PRO KABADDI LEAGUE | VML India | Merit |
AUDIO | 05i: AUDIO – Use of Music | BATTLE OF BREATH | STAR SPORTS PRO KABADDI LEAGUE | VML India | Bronze |
AUDIO | 05j: AUDIO – Sound Design | Radio Silence | Tata Motors | FCB GROUP INDIA | Merit |
AUDIO | 05k: AUDIO – Script | Couple | Hari Darshan | Eggfirst Advertising | Gold |
AUDIO | 05k: AUDIO – Script | 3 Ka Dream | Adidas | Creative Land Asia | Merit |
AUDIO | 05k: AUDIO – Script | Commentator | Haridarshan | Eggfirst Advertising | Merit |
AUDIO | 05l: AUDIO – Casting & Performance | Couple | Hari Darshan | Eggfirst Advertising | Gold |
AUDIO | 05m: AUDIO – Use of Radio or Audio as a Medium | The Noisiest Spots | Samsung Galaxy A | Cheil India Pvt Ltd | Gold |
AUDIO | 05n: AUDIO – Use of Audio Technology | Sounds of Budget | DBS Bank India | FCB GROUP INDIA | Bronze |
AUDIO | 05n: AUDIO – Use of Audio Technology | Bingo AI Meme Gallery | ITC Bingo! Mad Angles | Pixelfox | Merit |
AUDIO | 05o: AUDIO – Voice-Activation | Say It With Oreo | Oreo India | Leo Burnett India | Gold |
AUDIO | 05o: AUDIO – Voice-Activation | The Noisiest Spots | Samsung Galaxy A | Cheil India Pvt Ltd | Silver |
AUDIO | 05p: AUDIO – Branded Content / Podcasts | Royal Stag Boombox | Royal Stag | Viacom18 Media Pvt Ltd. | Silver |
AUDIO | 05r: AUDIO – Audio Led Creativity | Say It With Oreo | Oreo India | Leo Burnett India | Silver |
AUDIO | 05r: AUDIO – Audio Led Creativity | Sounds of Budget | DBS Bank India | FCB GROUP INDIA | Bronze |
AUDIO | 05r: AUDIO – Audio Led Creativity | Radio Silence | Tata Motors | FCB GROUP INDIA | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Consumer Durables | ARMS DEAL | Steadfast Shredders | Ducktape Studios | Gold |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Consumer Durables | Deadly Affair | Steadfast Shredders | Ducktape Studios | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Consumer Durables | Did you Sleepwell? | Sleepwell | Sideways Consulting | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04d: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Automotive | Protect Little Riders | TVS Ride4Safety | Mullenlowe Lintas Group | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04d: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Automotive | Father & Son | Apollo Endurace Tyres | VML India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04d: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Automotive | #SpotTheMistake | TVS Motor Company | Superfly films Pvt. Ltd. | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04d: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Automotive | Go Beyond Sameness | Apollo Tramplr Tyres | VML India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Wear Your Cred | Battleground Mobile India | KRAFTON INC | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Feel the music with A.R. Rahman | Spotify India | Leo Burnett India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Feel the music with Pritam | Spotify India | Leo Burnett India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Feel the music with Shankar-Ehsaan-Loy | Spotify India | Leo Burnett India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | A Confession | HDFC Mutual Fund | Publicis Communications Private Limited | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Chhota Kaam? | Urban Company | Superfly films Pvt. Ltd. | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Chhoti Soch? | Urban Company | Superfly films Pvt. Ltd. | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Mr. India Meets Pixel | Google India | FCB GROUP INDIA | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Zindagi Ke Liye SIP | HDFC Mutual Fund | Publicis Communications Private Limited | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Services | Team Sa Bada Kuch Nahi | Dream11 | Tilt Brand Solutions Private Limited | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | Sex Education Shakeela’s Driving School | Netflix | Maitri Advertising Works | Grand Prix |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | Protect Little Riders | TVS Ride4Safety | Mullenlowe Lintas Group | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | The Invisible Gap – Bindiya | P&G Shiksha | Leo Burnett India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | Duniya Apne Hawale | Tata Power | Rediffusion Brand Solutions Pvt. Ltd. | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | #AccessToCleanWater | Astral Pipes | Astral Limited | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | The Seat | vivo India | FCB GROUP INDIA | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | Your Amazon Prime Recommendation FT Manoj Bajpayee | Amazon Prime India | Manja Brand Works LLP | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Corporate, Media, Entertainment & Others | Words of Pride | Disney Star Network | STAR India Pvt. Ltd. | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04h: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Public Service | Protect Little Riders | TVS Ride4Safety | Mullenlowe Lintas Group | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04h: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Public Service | Words Of Pride | Disney Star | STAR India Pvt. Ltd. | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE | 04h: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) – Public Service | Daughters Of Piplantri | Astral Foundation | White Rivers Media | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03a: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – FMCG – Foods & Beverages | Mirchi Badli Kya? | Suhana Masala | Sideways Consulting | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03a: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – FMCG – Foods & Beverages | Jar | Pulse | VML India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03a: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – FMCG – Foods & Beverages | Courtroom | Pulse | VML India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03b: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – FMCG – Personal Care, Home Care, Healthcare & Others | Unshakeable Strength | Greenpanel | L&K Saatchi & Saatchi | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03c: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Consumer Durables | Shor No More | Samsung Galaxy A | Cheil India Pvt Ltd | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03c: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Consumer Durables | Fastrack Sunglasses #NecessaryNotAccessory | Fastrack | Mullenlowe Lintas Group | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03d: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Automotive | Apollo FX 333 Tractor Film | Apollo Tyres | VML India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03d: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Automotive | redbus – Ye Timepass Skip Karo | Redbus | Leo Burnett India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Feel the music with Shankar-Ehsaan-Loy | Spotify India | Leo Burnett India | Grand Prix |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | RuPay – Slippery Spy | RuPay | National Payments Corporation of India | Gold |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Team Sa Bada Kuch Nahi – SHARMA JI | Dream11 | Tilt Brand Solutions Private Limited | Gold |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Feel the music with Pritam | Spotify India | Leo Burnett India | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Dont Be A Plus 1 | Future Generali India Insurance | Mullenlowe Lintas Group | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | RuPay – Helping Hand | RuPay | National Payments Corporation of India | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Team Sa Bada Kuch Nahi – NIGHT SINGING | Dream11 | Tilt Brand Solutions Private Limited | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Mr. India meets Google Pixel | Google India | FCB GROUP INDIA | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Cut the Kit Kit. Get in the Market. | Upstox | Mullenlowe Lintas Group | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | RuPay – The Chase | RuPay | National Payments Corporation of India | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Team Sa Bada Kuch Nahi – CAR | Dream11 | Tilt Brand Solutions Private Limited | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Airtel Family Plan | Airtel | Fundamental | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Delivery at Bumrah Speed – Fighter Jet | Zepto | L&K Saatchi & Saatchi | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Spotify – Take off with Crew | Spotify India | Leo Burnett India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Health Campaign – Zero Waiting Period TVC | ACKO | Leo Burnett India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Services | Health Campaign – Full Disclosure TVC | ACKO | Leo Burnett India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03f: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Retail | Skip Ads that Save Time | IKEA | Leo Burnett India | Silver |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03f: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Retail | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03f: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) – Retail | TESTED LIKE SAMSONITE | SAMSONITE | social beat | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03g: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Corporate, Media, Entertainment & Others | Unshakeable Strength | Greenpanel | L&K Saatchi & Saatchi | Bronze |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03g: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA SOCIAL ALARMS | THE TIMES OF INDIA | VML India | Merit |
AUDIO VISUAL TV CINEMA DIGITAL OTT BELOW 1 MINUTE | 03h: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)Â – Public Service | #UNPLASTICINDIA SOCIAL ALARMS | THE TIMES OF INDIA | VML India | Bronze |
INTEGRATED | 07a: INTEGRATED – FMCG – Foods & Beverages | Dark Fantasy – Biting into a million fantasies | Sunfeast Dark Fantasy | FCB GROUP INDIA | Silver |
INTEGRATED | 07a: INTEGRATED – FMCG – Foods & Beverages | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Silver |
INTEGRATED | 07a: INTEGRATED – FMCG – Foods & Beverages | Oreo Bola Mat Bol | Oreo | Leo Burnett India | Bronze |
INTEGRATED | 07a: INTEGRATED – FMCG – Foods & Beverages | KitKat World Cup Campaign | KitKat | Nestle India | Bronze |
INTEGRATED | 07a: INTEGRATED – FMCG – Foods & Beverages | Say It With Oreo | Oreo India | Leo Burnett India | Merit |
INTEGRATED | 07b: INTEGRATED – FMCG – Personal Care, Home Care, Healthcare & Others | RAKSHA JYOTI | Mortein | Havas Worldwide India | Bronze |
INTEGRATED | 07b: INTEGRATED – FMCG – Personal Care, Home Care, Healthcare & Others | Rongin Protekdin- Relaunch campaign | Sunlight | Mindshare | Bronze |
INTEGRATED | 07b: INTEGRATED – FMCG – Personal Care, Home Care, Healthcare & Others | UNDUNKI | Duolingo English Test | Digitas | Merit |
INTEGRATED | 07c: INTEGRATED – Consumer Durables | Shor no more | Samsung Galaxy A | Cheil India Pvt Ltd | Bronze |
INTEGRATED | 07d: INTEGRATED – Automotive | The new Hyundai CRETA | Hyundai CRETA | Hyundai Motor India | Merit |
INTEGRATED | 07e: INTEGRATED – Services | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Gold |
INTEGRATED | 07e: INTEGRATED – Services | Feel the music | Spotify India | Leo Burnett India | Merit |
INTEGRATED | 07e: INTEGRATED – Services | Health Campaign | ACKO | Leo Burnett India | Merit |
INTEGRATED | 07f: INTEGRATED – Retail | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Gold |
INTEGRATED | 07f: INTEGRATED – Retail | Imagine culture with Apple | Imagine Apple Premium Partner Store | Aaiba Design Pvt.Ltd | Bronze |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | Bridging The Invisible Gap | P&G Shiksha | Leo Burnett India | Silver |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | Words of Pride | Disney Star Network | STAR India Pvt. Ltd. | Silver |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | #MakeTheChangeHappen | The Telegraph | ABP Pvt. Ltd. | Bronze |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | #DontLetWordsKill | The Telegraph | ABP Pvt. Ltd. | Bronze |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | Tinder – City Takeover | Tinder | Sociowash Media Pvt. Ltd. | Bronze |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA | THE TIMES OF INDIA | VML India | Bronze |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | Unbox For Action | Amazon Prime India | Manja Brand Works LLP | Merit |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | Most Ignored Rider | SBI Life | Mindshare | Merit |
INTEGRATED | 07g: INTEGRATED – Corporate, Media, Entertainment & Others | HAPPY REBIRTHDAY | Manipal Hospitals | Social Panga – Higa Digital Pvt. Ltd. | Merit |
INTEGRATED | 07h: INTEGRATED – Public Service | #UNPLASTICINDIA | THE TIMES OF INDIA | VML India | Bronze |
INTEGRATED | 07h: INTEGRATED – Public Service | Daughters of Piplantri | Astral Limited | White Rivers Media | Bronze |
INTEGRATED | 07h: INTEGRATED – Public Service | Unplastic India | The Times of India | Bennett Coleman & Co Ltd | Merit |
INTEGRATED | 07h: INTEGRATED – Public Service | MTV Question Marks Workshop | MTV India | Viacom18 Media Pvt Ltd. | Merit |
INTEGRATED | 07h: INTEGRATED – Public Service | Gyaan Se Dhyaan Se | UPI / NPCI | VML India | Merit |
OUT OF HOME | 06a: OUT OF HOME (AMBIENT MEDIA) – FMCG – Foods & Beverages | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Silver |
OUT OF HOME | 06b: OUT OF HOME (AMBIENT MEDIA) – FMCG – Personal Care, Home Care, Healthcare & Others | Stickers that turned SMA patients into criminals | Roche | famous Innovations | Gold |
OUT OF HOME | 06b: OUT OF HOME (AMBIENT MEDIA) – FMCG – Personal Care, Home Care, Healthcare & Others | RAKSHA JYOTIÂ A LIGHT THAT FIGHTS | Mortein | Havas Worldwide India | Merit |
OUT OF HOME | 06b: OUT OF HOME (AMBIENT MEDIA) – FMCG – Personal Care, Home Care, Healthcare & Others | Tide vs. Holi Stains | Tide | Sociowash Media Pvt. Ltd. | Merit |
OUT OF HOME | 06c: OUT OF HOME (AMBIENT MEDIA) – Consumer Durables | Not so silent library | Samsung | Cheil India Pvt Ltd | Silver |
OUT OF HOME | 06c: OUT OF HOME (AMBIENT MEDIA) – Consumer Durables | Break Through Music – OOH | boAt | Imagine Marketing India Pvt Ltd | Silver |
OUT OF HOME | 06e: OUT OF HOME (AMBIENT MEDIA) – Services | Feel the music | Spotify India | Leo Burnett India | Silver |
OUT OF HOME | 06f: OUT OF HOME (AMBIENT MEDIA) – Retail | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt ltd | Gold |
OUT OF HOME | 06f: OUT OF HOME (AMBIENT MEDIA) – Retail | Flipkart: Shop That Ad | Flipkart | Leo Burnett India | Bronze |
OUT OF HOME | 06f: OUT OF HOME (AMBIENT MEDIA) – Retail | Love Emergencies | Swiggy Instamart | Tribes Communication Pvt ltd | Bronze |
OUT OF HOME | 06g: OUT OF HOME (AMBIENT MEDIA) – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA TURTLE OUTDOOR ALARM | THE TIMES OF INDIA | VML India | Silver |
OUT OF HOME | 06g: OUT OF HOME (AMBIENT MEDIA) – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA SEAL OUTDOOR ALARM | THE TIMES OF INDIA | VML India | Silver |
OUT OF HOME | 06g: OUT OF HOME (AMBIENT MEDIA) – Corporate, Media, Entertainment & Others | RAKSHA JYOTIÂ A LIGHT THAT FIGHTS | Mortein | Havas Worldwide India | Merit |
OUT OF HOME | 06h: OUT OF HOME (AMBIENT MEDIA) – Public Service | Blockbuster Excuses | Mumbai Police | famous Innovations | Grand Prix |
OUT OF HOME | 06h: OUT OF HOME (AMBIENT MEDIA) – Public Service | #UNPLASTICINDIA TURTLE OUTDOOR ALARM | THE TIMES OF INDIA | VML India | Gold |
OUT OF HOME | 06h: OUT OF HOME (AMBIENT MEDIA) – Public Service | #UNPLASTICINDIA SEAL OUTDOOR ALARM | THE TIMES OF INDIA | VML India | Gold |
OUT OF HOME | 06h: OUT OF HOME (AMBIENT MEDIA) – Public Service | Untangling The Politics Of Hair | STIR – Design Magazine | FCB GROUP INDIA | Merit |
STILL DIGITAL | 02a: STILL DIGITAL – FMCG – Foods & Beverages | Miniature Stories | Master’s Imperial Whisky | famous Innovations | Merit |
STILL DIGITAL | 02b: STILL DIGITAL – FMCG – Personal Care, Home Care, Healthcare & Others | Legally Mandated Glassware | Woodpecker (SOM Distilleries & Breweries Ltd.) | Crayons Advertising | Bronze |
STILL DIGITAL | 02b: STILL DIGITAL – FMCG – Personal Care, Home Care, Healthcare & Others | Apple Vision Pro Launch – Moment Marketing | Durex | Havas Worldwide India | Bronze |
STILL DIGITAL | 02b: STILL DIGITAL – FMCG – Personal Care, Home Care, Healthcare & Others | The Biggest On-Screen Mutual Climax Of The Year | Durex | Havas Worldwide India | Merit |
STILL DIGITAL | 02d: STILL DIGITAL – Automotive | Valentine’s Day Move On With MG | MG Motor India | Cheil India Pvt Ltd | Merit |
STILL DIGITAL | 02e: STILL DIGITAL – Services | Creatively Independent Since 1986 | Crayons Advertising | Crayons Advertising | Gold |
STILL DIGITAL | 02g: STILL DIGITAL – Use of Copywriting in any digital form | Creatively Independent Since 1986 | Crayons Advertising | Crayons Advertising | Gold |
STILL DIGITAL | 02g: STILL DIGITAL – Use of Copywriting in any digital form | Legally Mandated Glassware | Woodpecker (SOM Distilleries & Breweries Ltd.) | Crayons Advertising | Bronze |
STILL DIGITAL | 02g: STILL DIGITAL – Use of Copywriting in any digital form | We have used AI to create this ad | ANC | Alok Nanda & Company Pvt. Ltd. | Merit |
STILL DIGITAL | 02g: STILL DIGITAL – Use of Copywriting in any digital form | Father’s Day – Moment Marketing | Durex | Havas Worldwide India | Merit |
STILL DIGITAL | 02h: STILL DIGITAL – Corporate, Media, Entertainment & Others | Creatively Independent Since 1986 | Crayons Advertising | Crayons Advertising | Silver |
STILL DIGITAL | 02h: STILL DIGITAL – Corporate, Media, Entertainment & Others | The Original Mute Button | Colors Infinity | Sociowash Media Pvt. Ltd. | Silver |
STILL PRINT | 01e: STILL PRINT – Services – Telecom Products and Services | Tested By Fans | MakeMyTrip | Enormous | Bronze |
STILL PRINT | 01e: STILL PRINT – Services – Telecom Products and Services | Forex at your doorstep | MakeMyTrip | Nash8 | Merit |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | #MakeTheChangeHappen | The Telegraph | ABP Pvt. Ltd. | Bronze |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | Poacher | Amazon Prime Video | Amazon Seller Services Pvt. Ltd. | Bronze |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | Unplastic India | The Times of India | Bennett Coleman & Co Ltd | Bronze |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA SEAL PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA TURTLE PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01g: STILL PRINT – Corporate, Media, Entertainment & Others | #UNPLASTICINDIA PENGUIN PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01h: STILL PRINT – Public Service | #UNPLASTICINDIA SEAL PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01h: STILL PRINT – Public Service | #UNPLASTICINDIA TURTLE PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01h: STILL PRINT – Public Service | #UNPLASTICINDIA PENGUIN PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01i: STILL PRINT – STILL CRAFT-Copywriting | Tested By Fans | MakeMyTrip | Enormous | Bronze |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | #UNPLASTICINDIA SEAL PRESS ALARM | THE TIMES OF INDIA | VML India | Silver |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | The Mumbai Indians Superhero Verse: Rohit Sharma | Mumbai Indians | Brave | Bronze |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | Handxiety 24/7 | BrainTap | Medulla Communications Pvt. Ltd. | Bronze |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | #UNPLASTICINDIA TURTLE PRESS ALARM | THE TIMES OF INDIA | VML India | Bronze |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | Saree since 2800 B.C. 1 | Hastakala | AutumnWinter Communications and Design | Merit |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | Floating Stories By Amul | Amul | FCB GROUP INDIA | Merit |
STILL PRINT | 01j: STILL PRINT – STILL CRAFT-Art Direction | Hyundai Calendar 2024 | Hyundai Motor India Limited | InnoceanWorldwide Communication Private Limited | Merit |
STILL PRINT | 01k: STILL PRINT – STILL CRAFT-Photography | Floating Stories By Amul | Amul | FCB GROUP INDIA | Bronze |
STILL PRINT | 01l: STILL PRINT – STILL CRAFT- Illustration | The Mumbai Indians Superhero Verse: Tim David | Mumbai Indians | Brave | Bronze |
STILL PRINT | 01l: STILL PRINT – STILL CRAFT- Illustration | Hyundai Calendar 2024 | Hyundai Motor India Limited | InnoceanWorldwide Communication Private Limited | Merit |
STILL PRINT | 01l: STILL PRINT – STILL CRAFT- Illustration | #UNPLASTICINDIA SEAL PRESS ALARM | THE TIMES OF INDIA | VML India | Merit |
STILL PRINT | 01l: STILL PRINT – STILL CRAFT- Illustration | #UNPLASTICINDIA TURTLE PRESS ALARM | THE TIMES OF INDIA | VML India | Merit |
Apart from the 5 subcategories under Creative Abby which include Audio Visual- TV, Cinema, Digital, OTT (Below 1 Minute); Audio Visual- TV, Cinema, Digital, OTT (1 Minute and Above); Audio; Still Print; Still Digital; Out Of Home; Integrated etc. there were additional metal winners in the Creative Abby category, whose points weren’t added into the tally for the overall scores.
Here is a sneak peak into what the categories were and who emerged victorious in them:
1. Red Abby
Category | Sub Category | Title | Brand | Winner | Metal |
---|---|---|---|---|---|
RED ABBY | 18a: RED ABBY – Poverty, hunger, education | Daughters of Piplantri | Astral Foundation | White Rivers Media | Silver |
RED ABBY | 18a: RED ABBY – Poverty, hunger, education | Women In Energy | LUMINOUS POWER TECHNOLOGIES PVT. LTD. | Grey Group | Bronze |
RED ABBY | 18b: RED ABBY – Responsible consumption and Climate Action | #UNPLASTICINDIA | THE TIMES OF INDIA | VML India | Gold |
RED ABBY | 18b: RED ABBY – Responsible consumption and Climate Action | The Biochar Project | Lay’s India | Leo Burnett India | Bronze |
RED ABBY | 18b: RED ABBY – Responsible consumption and Climate Action | Daughters of Pipantri | Astral Foundation | White Rivers Media | Bronze |
RED ABBY | 18a: RED ABBY – Poverty, hunger, education | RAKSHA JYOTIÂ A LIGHT THAT FIGHTS | Mortein | Havas Worldwide India | Merit |
RED ABBY | 18a: RED ABBY – Poverty, hunger, education | Pragati Ki Paathshaala – The School Of Progress | Castrol CRB Turbomax | Mindshare | Merit |
RED ABBY | 18b: RED ABBY – Responsible consumption and Climate Action | Green yatra | Schneider | Tribes Communication Pvt ltd | Merit |
2. Young Maverick
Category | Sub Category | Title | Brand | Winner | Metal |
---|---|---|---|---|---|
YOUNG MAVERICK | 20a: YOUNG MAVERICK ABBY AWARD – Art | #UNPLASTICINDIA SEAL PRESS ALARM | THE TIMES OF INDIA | VML India- Purnojyoti Kundu |
Gold |
YOUNG MAVERICK | 20a: YOUNG MAVERICK ABBY AWARD – Art | Digital Detox Campaign | Peppermint | AutumnWinter Communications and Design- Akshay Chindarkar |
Bronze |
YOUNG MAVERICK | 20b: YOUNG MAVERICK ABBY AWARD – Design | Duocore | Duolingo | Digitas | Merit |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | Tested By Fans | MakeMyTrip | Enormous- Daksh Haria |
Silver |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | Duocore | Duolingo | Digitas- Vidhi Nangia Archit Kumar |
Bronze |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | The Unbranded Ad | Britannia Nutri Choice | Mindshare- Arnav Sood |
Bronze |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | Tamil Nadu Tribute Pongal Music Video 2024 | Asian Paints Royale Glitz | McCann Worldgroup India | Merit |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | Castrol CRB Turbomax Pragati Ki Paathshaala | Castrol CRB Turbomax | Mindshare | Merit |
YOUNG MAVERICK | 20c: YOUNG MAVERICK ABBY AWARD – Digital | Tested Like Samsonite 2.0 | Samsonite | Social Beat | Merit |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Bike Wali Taxi Sabse Saxi | Rapido | Enormous- Daksh Haria |
Silver |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Divorce – Parr…se Perfect | Housing.com | McCann Worldgroup India- Kabir Mehta Mayank Sharma Nikita Yadav Samriddhi Shah |
Silver |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Toilet – Parr…se Perfect | Housing.com | McCann Worldgroup India- Kabir Mehta Mayank Sharma Nikita Yadav Samriddhi Shah |
Silver |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Surgeon – Parr…se Perfect | Housing.com | McCann Worldgroup India- Kabir Mehta Mayank Sharma Nikita Yadav Samriddhi Shah |
Silver |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Zero Man of India | JK Paper | Sparkk Media- Gaurav Joshi |
Silver |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Long Distance Love | Catch Foods | Grapes Digital Private Limited- POONAM PANDEYÂ |
Bronze |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Reel – Parr…se Perfect | Housing.com | McCann Worldgroup India- Kabir Mehta Mayank Sharma Nikita Yadav Samriddhi Shah |
Bronze |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Insurance Your Way – SuperStar | PhonePe | McCann Worldgroup India | Merit |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Reporter – Ab Jaana Ho Jahan, Bolo Haan | Hero Pleasure | McCann Worldgroup India | Merit |
YOUNG MAVERICK | 20d: YOUNG MAVERICK ABBY AWARD – FILM | Badminton – Ab Jaana Ho Jahan, Bolo Haan | Hero Pleasure | McCann Worldgroup India | Merit |
YOUNG MAVERICK | 20e: YOUNG MAVERICK ABBY AWARD – Craft | The Cleft Cookie | Britannia Good Day | McCann Worldgroup India- Vasudha Roy |
Gold |
3. Green Award
Category | Sub Category | Title | Brand | Winner | Metal |
---|---|---|---|---|---|
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | The Smart Farm | Lay’s | Leo Burnett India | Gold |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | The Biochar Project | Lay’s India | Leo Burnett India | Gold |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Daughters of Piplantri | Astral Foundation | White Rivers Media | Gold |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | #UNPLASTICINDIA | THE TIMES OF INDIA | VML India | Silver |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | The Gift of Ganga | Lifebuoy | Mullenlowe Lintas Group | Bronze |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Ac t for Mahseer | Tata Power Company Limited | Tata Power Company Limited | Bronze |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Camel Wonderland | Camel | Bombay Design Centre Private Limited | Merit |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Help Our Mountains Heal | Axis Bank | Publicis Communications Private Limited | Merit |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Duniya Apne Hawale | Tata Power | Rediffusion Brand Solutions Pvt. Ltd. | Merit |
GREEN AWARD | 19a: GREEN AWARD – Planet Conservation | Green yatra | Schneider | Tribes Communication Pvt ltd | Merit |
GREEN AWARD | 19b: GREEN AWARD – Life on Land | Daughters of Piplantri | Astral Foundation | White Rivers Media | Gold |
4. Diversity, Equality and Inclusion
Category | Sub Category | Title | Brand | Winner | Metal |
---|---|---|---|---|---|
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Bridging The Invisible Gap | P&G Shiksha | Leo Burnett India | Gold |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Chhota Kaam? | Urban Company | Superfly films Pvt. Ltd. | Gold |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | It starts with your name | Starbucks India | The Yellow Umbrella Films | Gold |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Floating Stories By Amul | Amul | FCB GROUP INDIA | Bronze |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Untangling The Politics Of Hair | STIR – Design Magazine | FCB GROUP INDIA | Bronze |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Women of Substance – Chemma Chekka | Dabur Vatika | Green Chutney Films | Bronze |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | EatQual Colours | McDonald’s India (S&W) | Hardcastle Restaurants Pvt. Ltd. | Bronze |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Harpic Loocator #BeFreeToPee | Harpic India | tgthr | Bronze |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | The Most Wanted Teacher | Columbia Pacific Communities | famous Innovations | Merit |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Long Distance Love | Catch Foods | Grapes Digital Private Limited | Merit |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Shaleekas’ Driving School Sex Education | Netflix | Maitri Advertising Works | Merit |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | The Equity Bars | Dasra | Siriti | Merit |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Words of Pride | Disney Star Network | STAR India Pvt. Ltd. | Merit |
DIVERSITY EQUALITY & INCLUSION | 21: DIVERSITY EQUALITY & INCLUSION | Daughters of Piplantri | Astral Foundation | White Rivers Media | Merit |