On Day 3 of the Goafest 2024 at The Abby Awards 2024 powered by One Show, Leo Burnett India was awarded the title of Brand Activation and Promotion Specialist Agency of The Year.
It secured 1 Silver and 3 Bronze leading up to a total of 4 metals at the awards gala.
Following Leo Burnett India at the second spot was ABP with 1 metal- 1 Silver.
Here is a breakup of all the metal winners of the Brand Activation and Promotion in The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| Leo Burnett India | – | – | 1 | 3 | 4 | 4 | 22 |
| ABP Pvt. Ltd. | – | – | 1 | 1 | 6 | ||
| FCB GROUP INDIA | – | – | 1 | 1 | 1 | 7 | |
| famous Innovations | – | – | 1 | – | 1 | ||
| Social Panga – Higa Digital Pvt. Ltd. | – | – | 1 | – | 1 | ||
| tgthr | – | – | 1 | – | 1 | ||
| Grand Total | – | – | 3 | 3 | 8 | 6 | 38 |
Read the table below to find out who won the Gold, Silver and Bronze metals in the Brand Activation and Promotion and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| BRAND ACTIVATION AND PROMOTION | 13a: BRAND ACTIVATION & PROMOTION – FMCG – Foods & Beverages | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Bronze |
| BRAND ACTIVATION AND PROMOTION | 13a: BRAND ACTIVATION & PROMOTION – FMCG – Foods & Beverages | The Smart Farm | Lay’s | Leo Burnett India | Merit |
| BRAND ACTIVATION AND PROMOTION | 13a: BRAND ACTIVATION & PROMOTION – FMCG – Foods & Beverages | Oreo Bola Mat Bol | Oreo | Leo Burnett India | Merit |
| BRAND ACTIVATION AND PROMOTION | 13b: BRAND ACTIVATION & PROMOTION – FMCG – Personal Care, Home Care, Healthcare & Others | Harpic Loocator #BeFreeToPee | Harpic India | tgthr | Merit |
| BRAND ACTIVATION AND PROMOTION | 13e: BRAND ACTIVATION & PROMOTION – Services – Telecom Products and Services | 100 Over Insurance | ACKO | Leo Burnett India | Silver |
| BRAND ACTIVATION AND PROMOTION | 13f: BRAND ACTIVATION & PROMOTION – Retail | Desktop Ads | IKEA | Leo Burnett India | Merit |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | #MakeTheChangeHappen | The Telegraph | ABP Pvt. Ltd. | Silver |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | The Smart Farm | Lay’s | Leo Burnett India | Bronze |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | Bridging The Invisible Gap | P&G Shiksha | Leo Burnett India | Bronze |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | The Most Wanted Teacher | Columbia Pacific Communities | famous Innovations | Merit |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | Floating Stories By Amul | Amul | FCB GROUP INDIA | Merit |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | The Biochar Project | Lay’s India | Leo Burnett India | Merit |
| BRAND ACTIVATION AND PROMOTION | 13g: BRAND ACTIVATION & PROMOTION – Corporate, Media, Entertainment & Others | Guardians Of The Heart 2.0 | Manipal Hospitals | Social Panga – Higa Digital Pvt. Ltd. | Merit |
| BRAND ACTIVATION AND PROMOTION | 13h: BRAND ACTIVATION & PROMOTION – Public Service | Untangling The Politics Of Hair | STIR – Design Magazine | FCB GROUP INDIA | Silver |
