Ahead of the commencement of The Abby One Show Awards powered by One Show in Mumbai’s Westin Powai from May 29, the Jury Chairs for five new categories namely- Technology, Red Abby, Mobile, Integrated and Digital have been announced.
Overseeing the Technology category for the coveted gala is Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM; Red Abby is Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi; Mobile is Chandni Shah, COO of FCB Kinnect; Integrated is Senthil, CCO, VML; and Digital is P G Aditya, CCO and Co-founder of Talented.Agency.
Being appointed the Jury Chair for Technology Category of The Abby Awards 2024, Ruparel is one of the accomplished professionals with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics.
He has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India. His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards.
Samdaria, who has been appointed the Jury Chair for the Red Abby category in Abby Awards 2024, with her career spanning over 14 years has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi & Saatchi.
During this time, she has created campaigns for brands such as Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more. For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.
The Jury Chair for the category of Mobile at The Abby One Show Awards 2024, Chandni Shah, COO, FCB Kinnect, heads a team of over 400 talented #Kinnectors across multiple cities and under her leadership, the agency has won some noteworthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.
While having contributed to almost all of FCB Kinnect’s large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group etc. A young woman leader herself, she has groomed her #Kinnectors to break the ceiling and #GetGreatShitDone.
Similarly, VML India’s CCO, Senthil, who has been appointed the Jury Chair for Integrated Category in the Abby Awards 2024, is the spearhead of the creative team at VML and works with multilingual creative and digital teams across the country.
A strong believer in leading by example, Senthil, during his career has been leading from the front with insightful ideas that have built legendary local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.
He has also won for himself and his agency India’s first Gold Lions in Film and Film Craft at the Cannes Lions International Festival; India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation; and several D&AD, Spikes, Clio Awards and New York Festival Gold Medals.
P G Aditiya, CCO and Co-founder of Talented.Agency, who has been appointed the Jury Chair of Digital category at The Abby Awards 2024, is the creator of India’s most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum’s disputed artefacts – for VICE. His work is responsible for India’s only “Agency of the Year” title so far at Cannes Lions.
In the past, he has helped elevate the country’s credentials at international stages through campaigns such as ‘Why is this a Swiggy Ad?’, ‘Or Travel on Cleartrip’ and Flipkart’s Hagglebot.
