Adsgrove Digital has appointed Aanchal Kapoor as its new Chief Executive Officer, marking a key addition to the agency’s leadership team. Based in Gurgaon, Kapoor has taken charge of driving both branding and performance mandates while working closely with founder Rajkumar Singh.
Kapoor has brought over a decade of experience across media agencies including GroupM, Madison, OMD and Xposure Media. She has worked on brands such as LG, Shell, Bose, Duracell, Honda, ETS and Dawaat, building expertise in integrated marketing for consumer-focused businesses.
The agency has positioned the leadership update as part of its approach to “brandformance” — combining brand building with performance marketing to drive profitable outcomes for clients. Adsgrove Digital has continued to strengthen its services in branding, performance, automation, analytics, social media and search optimisation.
Industry watchers have viewed this move as a reflection of how agencies have been evolving to address shifting consumer behaviour and digital transformation, with integrated strategy becoming increasingly crucial for measurable results.
