During the live telecast of the Finance Minister Nirmala Sitharaman‘s speech on Union Budget 2024, which took place on July 23, from 11:00 AM to 12:30 PM, Aaj Tak led the Hindi news segment with a 15.2% share, as per the latest BARC data.
As per the network, throughout the entirety of Union Budget Day, Aaj Tak continued to lead with a 14.9% viewership share. In addition to its success on traditional television, Aaj Tak also achieved a significant milestone in the digital realm. The channel’s YouTube Live stream during the Finance Minister’s speech garnered an average concurrent user count of 127.9k.
The network stated that this achievement underscores Aaj Tak’s leadership and impact in digital news viewership, further cementing its role as a key player in both traditional and online media.
