Orient Electric, part of CK Birla Group, has appointed Ravindra Singh Negi as its new Managing Director and CEO, effective May 31, 2024 (subject to regulatory approvals).
This comes at a time when Deepak Khetrapal, Vice Chairman and Managing Director, Orient Electric, has called it a day at the company.
Based out of New Delhi, Negi, who had been associated with Bajaj Electricals for close to two years as Chief Operating Officer, in his new stint will also join Orient Electric’s board as a full-time Director.
Prior to joining Bajaj Electricals as COO- Consumer Products in July 2022, he was associated with Havells India as President- ECD SBU from April 2019 to June 2022.
Before that he was associated with Bharti Airtel for close to two decades across a slew of roles including that of CEO- Delhi NCR Circle from October 2016 to April 2019, CEO- West Bengal and Odisha from July 204 to September 2016, CEO- Madhya Pradesh and Chhattisgarh from April 2013 to June 2014 and COO- Uttar Pradesh and Uttarakhand from August 2009 to March 2013.
He joined Bharti Airtel as a Senior Manager- VAS and Roaming in August 2000 and was elevated to the role of GM Sales and Marketing- UP West and Uttarakhand in January 2002. Later on, he was promoted to the role of VP- Sales and Marketing- Delhi in October 2006.
In the past, he also worked with Koshika Telecom as Manager- Prepaid Product and Brand for a period of more than four years.
Announcing the appointment, C K Birla, Chairman, Orient Electric, said, “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric. His extensive experience across industries and especially electrical consumer durables will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future ready consumer centric organisation. He will continue to build organisation capability and execution excellence towards growing all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”
