Following a multi-agency pitch, FCB/SIX India, part of FCB Group India, has been awarded the Digital Media Mandate for vegan beauty brand- Plum.
The account will be handled by FCB/SIX India’s Delhi office.
As part of the mandate, the data-driven digital media and customer experience agency has been tasked with the responsibility of creating and implementing strategies focussed on Plum’s branding to fast track the brand’s growth and solidifying its position in the cosmetics industry.
According to FCB/SIX India, what propelled Plum to collaborate with them is the agency’s extensive experience with brand growth and data-driven expertise fueled by its creative media prowess.
Affiliated with FCB Kinnect as its sister agency, FCB/SIX India leverages the creative digital agency’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.
Speaking on the development, Shankar Prasad, Founder and CEO, Plum, said, “It’s still Day One at Plum, and it’s still Day One for the digital ecosystem in this country. We’re seeing waves of changes that put choice in consumers’ hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum’s partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively.”
To this, Ankit Banga, Chief Business Officer, FCB/SIX India, added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum’s unique brand story and add new customers.”
Furthermore, expressing his views on bagging the account, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created.”
