In a first for an Indian government channel, Doordarshan has introduced two Artificial Intelligence (AI) anchors, AI Krish and AI Bhoomi, on its DD Kisan channel.
On May 26, the virtual anchors spearheaded a channel revamp after nine years on air, introducing a fresh look and style.
As per the Ministry of Agriculture and Farmers Welfare, in this era of ‘Artificial Intelligence’, Doordarshan Kisan is going to become the first government TV channel of the country, where all eyes are going to be on an AI anchor.
These news anchors are a computer, which are exactly like a human, or rather, these can work like a human. They can read news 24 hours and 365 days without stopping or getting tired.
The Ministry stated that the farmer viewers will be able to see these anchors in all the states of the country from Kashmir to Tamil Nadu and from Gujarat to Arunachal, these AI anchors will provide every necessary information about agricultural research happening in the country and global level, trends in agriculture mandis, changes in the weather or any other information of government schemes. One special thing about these anchors is that they can speak in fifty languages of the country and abroad.
DD Kisan is the only TV channel in the country, which has been established by the Government of India and dedicated to the farmers. This channel was established on May 26, 2015.
The objective of establishing DD Kisan Channel was to always keep the farmers informed about the changes in weather, global and local markets etc., so that farmers can make appropriate plans in advance and take right decisions on time.
DD Kisan channel is also working to bring forward the efforts of progressive farmers to all the people, with the aim of serving the agricultural and rural community in the country and working towards creating an environment of holistic development by educating them.
