boAt, an audio wearable brand, has roped in cricketer Yashasvi Jaiswal as its new brand ambassador.
The brand emphasised that this partnership reinforces boAt’s unwavering commitment to empowering young athletes and celebrating their journeys to success.
Furthermore, the brand mentioned that Jaiswal’s exceptional talent and dedication to cricket have captivated the hearts of millions. His recent exploits in the Test series against England were nothing short of extraordinary, solidifying his position as one of cricket’s brightest young stars.
Aman Gupta, Co-founder and CMO of boAt, recently took to social media, seeking suggestions for the brand’s next ‘boAthead’ following which fans championed the inclusion of Jaiswal.
Expressing his enthusiasm for the partnership Jaiswal shared, “I am thrilled to be partnering with boAt, The brand embodies the same spirit of innovation and perseverance that fuels my passion on the field. As a boAthead, I am excited to connect with fans and inspire them through our shared love for music and sports.”
Gupta said, “We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt’s own path – fueled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we’re excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination.”
