JioCinema has introduced its latest subscription offering, ‘JioCinema Premium,’ starting at Rs 29 per month. This plan offers subscribers an ad-free viewing experience in up to 4K resolution and includes the option for offline viewing.
With this subscription plan, members can access exclusive series, movies, Hollywood content, kids and TV entertainment, on any device, including connected TVs (CTV).
With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs 89 per month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now be able enjoy all the additional benefits of the ‘Family’ plan at no extra cost.
While Sports content including the ongoing Indian Premier League (IPL) and thousands of hours of entertainment content will continue to be available for free as part of its ad-supported offering, here’s what JioCinema Premium Members will get exclusive access to, according to the platform:
Top International Content in Local Languages: The biggest global series and movie premieres from Hollywood, through partnerships with the world’s biggest studios – Peacock, HBO, Paramount and Warner Bros. Discovery. Top titles such as Game Of Thrones, House Of The Dragon, Oppenheimer, Barbie and several more will also be available in Hindi, Tamil, Telugu, Bengali and Marathi.
Kids and Family Entertainment: JioCinema said that home to one of the widest selections of Indian and International toons, with titles ranging from Motu Patlu, Shiva and Rudra to Pokémon, Peppa Pig and Paw Patrol, the Kids and family hub houses thousands of hours of top-quality movies and series. JioCinema’s Parental Control features also provide a safe space for content consumption.
Genre-defining Originals and Blockbuster Movies: With upcoming original series including the much talked about Ranneeti: Balakot and Beyond (Jimmy Shergill, Lara Dutta, Ashish Vidyarthi), Murder In Mahim (Vijay Raaz, Ashutosh Rana), PILL (Riteish Deshmukh) and several more to be unveiled, JioCinema Premium members will get access to top-rated series premieres every month, in addition to some of the originals such as Asur, Taali and Kaalkoot.
The platform also promises blockbuster Bollywood Premieres every month with ‘Zara Hatke Zara Bachke’ headlining the month of May.
Before-TV Premieres and Live Channels: Members will get early access to their favourite content from Colors, Nickelodeon and the entire Colors suite of local language channels, with serials now being made available for members even before their television airing. In addition, 20+ TV channels from the Viacom18 Network will be available to stream.
JioCinema has also rolled out a campaign asking consumers, “Toh Aaj Kya Plan Hai?”. The campaign highlights the core benefits of JioCinema Premium while sarcastically showcasing the distress of today’s consumers when choosing their entertainment plan.
Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”
He further added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”
