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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Shivani Tiwari Appointed As Head Of Growth & Digital Marketing At AJIO

Shivani Tiwari has been appointed as the Head of Growth and Digital Marketing at AJIO. Before joining Ajio, she worked with Flipkart, Google, KalaGato, GroupM, and Madison Communications.

MM Desk by MM Desk
April 16, 2024
in Marketing
A A
Shivani Tiwari Appointed As Head Of Growth & Digital Marketing At AJIO

Shivani Tiwari has been appointed as the new Head of Growth and Digital Marketing at AJIO.com. In this role, she is responsible for user and revenue growth via paid and unpaid channels of digital marketing and ecosystem partnerships.

In her last role, she worked at Flipkart for almost five years. She started as a Senior Marketing Manager in August 2019 and was promoted to Growth Marketer in December 2022.

Previously, Tiwari held several positions at different companies, including Madison Communications where she served as a Senior Planning Manager from April 2011 to April 2013. She then moved to GroupM in April 2013, starting as a Business Executive for Consumer Insights. She was promoted to Business Manager for Media Strategy in 2014 and further elevated to Business Group Head for Product and Media Strategy in 2015.

Later, Tiwari joined KalaGato as the VP Marketing and Product Management from July 2016 until May 2017. In 2017, she moved to Google where she managed brand solutions (GTM) – YouTube working there until August 2019.

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