Space Matrix, a workplace design and construction company, has introduced its new brand identity that reflects its journey of evolution as a “leader in the industry” and showcasing its commitment to shaping the landscape of workspace design.
Space Matrix’s rebranding signifies a bold step towards the future, the company said, while adding that the heart of this transition lies in a new logo, featuring a “dynamic and cohesive” cube as its central icon, a simple yet powerful symbol that embodies Space Matrix’s values.
This new identity embodies their core essence and vision, with a focus on a “younger, bolder aesthetic,” designed for a digital-first world.
Inspired by nature, the modernised logo and vibrant colour palette, led by the cornerstone “Matrix Red,” signify a new narrative, one that’s inclusive and embraces both physical and virtual aspects of work, the company said.
The redesigned ‘A’ in the brand’s type symbolises continual growth and a visionary perspective, while the “fourth-dimension” square serves as the binding force, a window to the company’s mission to transform workplaces into a positive catalyst for people to thrive and businesses to grow.
“As we have grown, so has our vision says. We’ve played a pivotal role in shaping workplaces for the future, and it was time for our brand identity to reflect that. This evolution signifies a company moving into a “new era,” one that acknowledges the significant changes in the business landscape and the strategic role that workplaces now play,” Arsh Chaudhry, Global CEO, Space Matrix, said.
