One of the leading online travel companies in India, Cleartrip, a Flipkart company, has appointed cricketing legend- Mahendra Singh Dhoni as its new brand ambassador.
Fondly known as Captain Cool, Dhoni, in the brand’s POV, epitomizes the values of transparency, optimism and straightforwardness which altogether make him the perfect embodiment of Cleartrip’s ethos.
Via this collaboration, the brand aims to inspire travelers to simplify decision making and ensure seamless and anxiety-free travel experiences whilst advocating audiences to make the right choices in travel under the bucket of ‘ClearChoice’.
In line with its vision to make travel accessible, aggressively expand its customer base and drive its market presence, the brand also seeks to leverage Dhoni’s universal appeal that transcends generations and geographies to reinforce its position as a trusted travel partner for a diverse user base.
That being said, the brand along with its new brand ambassador aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences.
As part of this development, the cricketer will mark his debut innings with an entertaining ad film for Cleartrip soon.
Sharing his views on being appointed as Cleartrip’s brand ambassador, Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”
To this, Ayyappan R., CEO, Cleartrip, added, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”
