Revamping your brand isn’t just a makeover; it’s a strategic move with a myriad of perks. Beyond a refreshed look, rebranding opens doors to attracting new clients, talent, and a broader audience, giving your business a dynamic edge. In 2023, the trends in logo design are taking a lively turn, with brands embracing vibrant styles to tell compelling stories on a global scale.
This article brings forth a collection of notable rebranding unveilings by renowned brands in 2023. These transformations go beyond aesthetics, signaling a shift in how brands connect with their audience. Let’s explpore into the amazing world of brand transformation!
1. BalleBaazi as SportsBaazi
BalleBaazi, the sports gaming platform, is transforming into SportsBaazi to underscore its commitment to enhancing the sports landscape in India. The rebrand comes with a fresh logo and the launch of the “LIVE Mein Hai VIBE” campaign, introducing the captivating “Watch and Play” skill games category for heightened user engagement. This strategic move aims to revolutionize how fans experience and engage with sports, offering innovative formats and immersive experiences.
2. Blue Dart
Blue Dart Express, a leading express air and logistics company in South Asia, has introduced its enhanced service, previously Dart Plus, now named Bharat Dart. This strategic shift reflects Blue Dart’s dedication to meeting India’s diverse requirements. The rebranding aligns Bharat Dart with evolving customer needs, offering a refined and reimagined service for exceptional value, building on Blue Dart’s legacy of delivering customer delight.
3. QDML as Quint Digital
Quint Digital Media Limited has undergone a rebranding, transforming into Quint Digital Limited. This strategic shift reflects the company’s strong digital focus and aligns with its vision and strategy. Additionally, the company has entered a joint venture to venture into the realm of artificial intelligence, further emphasizing its commitment to digital innovation.
4. Fintech Platform as ZET
Established in 2019 by Manish Shara and Yash Desai, ZET, now rebranded as OneCode, seeks to connect financial products with potential customers in India’s Tier 2, 3, 4 cities through a digital network of sales and financial agents. Reflecting on the rebranding, Manish, ZET’s co-founder and CEO, expressed, “Since 2019, we’ve been on a consistent path of growth and evolution. Recognizing the significance of aligning our brand with our mission, we’re thrilled to unveil our new identity – ZET, symbolizing Zindagi Set!”
5. Whoplah Creative Co as Alkemi Media
Whoplah Creative Co, a leading PR & Marketing agency, has rebranded to Alkemi Media. This transformation signifies a pivotal moment as the company adopts a fresh identity to fuel creative evolution in the digital era. Alkemi Media will maintain its excellence in PR services with an invigorated vision, emphasizing the art of crafting captivating narratives. The new name reflects the agency’s commitment to blending creativity, strategy, and media insight, aiding brands in authentically connecting with their audiences.
6. Avon
Avon, the iconic beauty brand, is embracing a comprehensive revamp led by London-based design agency Free The Birds and strategic insights from Wunderman Thompson. Focused on female empowerment, the overhaul goes beyond aesthetics and includes a new Avon logo. The transformation addresses historical brand dilution, offering a harmonious blend of creative elements to redefine the Avon brand experience. Developed in collaboration with Dalton Maag, the new logo maintains Avon’s legacy while propelling it into the modern era.
7. Saudia
Saudi Arabia’s national airline, in alignment with its ambitious goal to attract 330 million visitors by the decade’s close, collaborated with global brand design group Landor & Fitch for a comprehensive rebranding. The transformation encompasses a logo and color palette shift, harking back to its 1970s/80s aesthetic. Beyond visuals, the rebrand includes the introduction of a new audio identity and brand scent. Exciting times for Saudia Airlines as it embraces a refreshed identity for the future.
8. True Caller
Truecaller has unveiled a corporate rebranding, introducing a fresh app icon for instant recognition on Google Play Store and Apple App Store. The updated logo signifies a robust commitment to consumer privacy and heightened communication safety. Maintaining the iconic ‘True blue’ color, the new design establishes a distinct identity to safeguard users from imposter apps. Global brand consultancy Interbrand spearheads this rebranding effort, set to roll out globally in the coming weeks. Users can experience the changes by updating to Truecaller app version 13.34 or newer on Android and version 12.58 or newer on iOS.
9. Flower Aura
Celebrating 13 years of spreading joy, Flower Aura, a prominent gifting portal, unveils a refreshed brand identity. In tune with the evolving landscape of personal expression, the brand believes gifting goes beyond the ordinary. Embracing change, Flower Aura introduces a captivating logo, warm color palette, innovative packaging, and a renewed focus on sweet indulgence.
10. Johnson & Johnson
Johnson & Johnson (J&J) is on a brand update, bringing together its meditech and pharmaceutical segments under the unified Johnson & Johnson brand name. The new logo, replacing the iconic one since 1887, is described as modern and created in a single pen stroke for an element of surprise. While retaining the classic red color, the company aims for a contemporary feel, incorporating both long and short-form versions. The rollout will span across all materials, product packaging, and branding assets.
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Also Read: The Power of Reinvention: Explore These 10 Rebranding Of 2023
