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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Here’s How Brands Celebrated World Emoji Day 2023

World Emoji Day dawned with a burst of enthusiasm as brands unleashed their wit and humor.

Priyanka Kesarwani by Priyanka Kesarwani
July 18, 2023
in Moment Marketing
A A

In a world where words can sometimes fall short, emojis have become the unsung heroes of modern communication. In a world filled with tweets, posts, and messages, emojis have become the universal language of expression.

On World Emoji Day, brands from all corners of the globe took to social media to celebrate these tiny but mighty pictograms in the most creative and entertaining ways possible. So Smile After all, laughter is contagious, and brands proved that a single emoji can speak volumes and bring us all closer, one 😂 at a time.

Get ready for a laughter-filled journey as we explore how brands hilariously embraced the power of emojis on this special occasion.

How brands made themselves a part of Emoji’s Day

1. Oral-B India

Oral-B India hilariously celebrated World Emoji Day with a cheeky twist, asking, “Guess who doesn’t use ORAL-B?” Emojis added a playful touch to their dental hygiene campaign, leaving us all grinning from ear to ear.

View this post on Instagram

A post shared by Oral-B India (@oralbindia)

2. Makemytrip

Makemytrip celebrated by expressing their excitement for travel with the thought that just the idea of travel uplifts our mood, using emojis to capture the joy and wanderlust.

View this post on Instagram

A post shared by MakeMyTrip (@makemytrip)

3. Amul

Amul India joined the celebrations with their creative twist: “Amul Tropical: Laoji, Khaoji, Chakhoji, Emoji” – a playful play on words, capturing the essence of their tropical flavors through emojis.

#Amul Topical: The world celebrates Emoji Day today! pic.twitter.com/Ww7IINFKoP

— Amul.coop (@Amul_Coop) July 17, 2023

4. KamaSutra

Kamasutra Condoms, embraced the spirit of expression with a playful twist, suggesting an unforgettable night with Kamasutra Longlast Condoms. Now that it’s a yes, indulge in an experience that will leave a lasting impression.

Now that it's a yes, why not treat her to a night she'll never forget? 🫨 What could be better than Kamasutra Longlast Condoms?

Take a screenshot and let us know your reaction in the comments below.#MakeLoveLastLonger #KamaSutraCondomsIndia #condoms #protection #WorldEmojiDay pic.twitter.com/SRq6IkTO7n

— KamaSutra_India (@KamaSutra_In) July 17, 2023

5. UP Police

UP POLICE celebrated the day with a powerful message: “Dial ☝🏼☝🏼✌🏼⏩ 👮‍♀️👮‍♂️🚓 in any emergency.” They assured the public of their unwavering support, lending a listening ear and providing efficient assistance.

‘Dial☝🏼☝🏼✌🏼⏩ 👮‍♀️👮‍♂️🚓 in any emergency'

We lend our 👂 & offer unwavering support with utmost efficiency.#WorldEmojiDay#UPPolice pic.twitter.com/7fGdIZ5n1v

— UP POLICE (@Uppolice) July 17, 2023

6. Swiggy

Swiggy humorously acknowledged the absence of an emoji for vada pav, reminding us that even emojis have room for improvement in representing our diverse culinary delights.

on this world emoji day we would like to bring this to your acknowledgment that there’s no emoji for vada pav. 😤#WorldEmojiDay

— Swiggy (@Swiggy) July 17, 2023

7. Bumble

Bumble Celebrated with a playful nod to the complexities of modern dating, wondering what happens when someone doesn’t use the crying emoji as a substitute for laughter.

View this post on Instagram

A post shared by Bumble India (@bumble_india)

8. JioCinema

Jio Cinema joined the celebration with a burst of emojis and endless entertainment, bringing a world of fun and laughter to our screens. Get ready for an emoji-filled extravaganza that will leave you smiling all day long!

Itna entertainment ki bas 👀🚶‍♀️🇮🇳! #DekhtaJaIndia #EmojiDay #TopicalSpot #WorldEmojiDay #Topical #Trending pic.twitter.com/CI0hYKeGKY

— JioCinema (@JioCinema) July 17, 2023

9. Airtel India

Airtel India joined the celebration by encouraging everyone to supercharge their “emojination” with the power of AI. They also invited their audience to share hilarious situations that they believe deserve their own emojis, sparking creativity and laughter.

This #WorldEmojiDay, let's supercharge our emojination with the power of AI! 🤖
Comment hilarious situations that you think need their own emojis!#Airtel5GPlus pic.twitter.com/puqkwn5d9w

— airtel India (@airtelindia) July 17, 2023

10. Hyundai India

Hyundai India joins the #WorldEmojiDay celebration by encouraging us to embrace the excuses we’d love to make for outdoor adventures with the Hyundai EXTER.

It's #WorldEmojiDay. Let's celebrate the excuses we would love to make to explore the great outdoors with Hyundai EXTER.#Hyundai #HyundaiIndia #HyundaiEXTER #Thinkoutside #ILoveHyundai pic.twitter.com/cxEjGjVNqJ

— Hyundai India (@HyundaiIndia) July 17, 2023

11. BookMyShow

BookMyShow Celebrated the day with a emoji-filled extravaganza, bringing movie buffs together for a day of cinematic emoji fun!

Not Gen-z going 🫢🫨🤯😱😲 after this

Comment below and show us your last 5 emojis 🍿🎬⛈️🫰🏻🫶🏻 pic.twitter.com/8ndUKowesj

— BookMyShow (@bookmyshow) July 17, 2023

12. Uber Eats

From drooling over delicious dishes to contemplating ordering in, Uber Eats embraced the real meanings behind emojis: food cravings, convenience, and satisfyingly full bellies.

View this post on Instagram

A post shared by Uber Eats (@ubereats)

So tell us in the comment have you smiled watching these amazing creatives made by brands?

Also Read: Here’s How Brands Are Celebrating The Launch Of Chandrayaan-3

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