Indian Premier League is a big business event and the popularity of IPL among viewers around the world has made it into a very big stage of advertising and marketing. Brands know this fact and they spend a big portion of their advertising money during IPL season each year. The idea of the importance of IPL can be taken by knowing the names such as Facebook, Star India, Set Max who fought for the rights of telecasting this cricket tournament. We have compiled a list of 10 brand campaigns that took the maximum benefit of IPL for creating awareness about their products and services. Have a look:
1. Nokia Sabki Jeet Pakki
This IPL campaign came in the year 2007 and helped Kolkata Knight Riders to gain popularity. Featuring Saurav Ganguly and Shah Rukh Khan was a great decision and Nokia made sure that they not only target KKR fans but every IPL viewer by using the concept of sabki jeet pakki for distributing exciting prizes.
2. Durex D20
Durex knows how to spread the awareness of using condoms in the funniest yet interactive ways. The D20 campaign had multiple small videos in which Durex pointed towards their products in a unique way.
Also read: Here’s How The IPL Team Owners Make Money
3. Manforce Intimate Partner League
The Kings will meet their match today. #IntimatePartnerLeague pic.twitter.com/4RWNAftG3O
— Manforce Condoms (@ManforceIndia) April 15, 2017
Another condom brand that can’t be ignored in the advertising world. Manforce came up with the idea of Indian Partner League in which they showed images related to the phrases used in matches and combined the same in advertising their products.
4. Gionee selfie
During the times when selfies were gaining popularity in India, Gionee introduced a campaign encouraging Indians to click selfies and win special gifts from the company.
5. Kingfisher KFDubsmash campaign
Divided by teams. United by #KFDubsmash! 😉
Join the celebrations. Dub the 'Official Kingfisher jingle' & win merch! pic.twitter.com/vea5jc8lo0
— Kingfisher (@kingfisherworld) May 22, 2015
Using Dubsmash for making social media users participate in Kingfisher’s campaign was a great idea. This campaign gave marketers the idea of how unique things can make anything viral on social media.
6. Jio Dhan Dhana Dhan
Reliance Jio has changed Indian telecom industry very quickly and some of the credit for this achievement goes to the way they advertise. Jio made sure that their logos can be seen in maximum matches and even launched dhan dhana dhan campaign.
Also Read: Marketing Strategy of Jio Which Ensures Its Presence In All IPL 2018 Games
7. Pepsi crash the IPL
Crash the IPL concept was also a good way to engage the audience in advertising. Pepsi told viewers to make their own version of Pepsi ad and get featured in the official ad of the soft drink brand during IPL season.
8. Amazon Chonkpur Cheetahs
Well, this was one of the best ad IPL has ever seen. Amazon advertised in such a way that it connected Indian audience amazingly. The e-commerce giant took the concept of sapno ki dukan to next level.
Which one of these did you like the most? Do let us know.
