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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Influencers

Meet Tia Sharma, India’s First AI-Powered Virtual Influencer

Priyanka Kesarwani by Priyanka Kesarwani
April 20, 2023
in Influencers, What’s Buzzing
A A

Tia, an AI-Powered Virtual Influencer, has been disclosed by Mouni Roy and her spouse Suraj Nambiar. With this launch. the bar for online influencers in India has been raised.

View this post on Instagram

A post shared by Tia Sharma (@tiasharma.ai)

The fashion business and social media are presently being ruled by online influencers because of several reasons like relatable content, trust and creative methods of audience engagement. But it seems like this industry will soon get disrupted because of the advancement in technologies like AI as AI is now being used to create virtual influencers.

Tia is the first AI-powered virtual fashion influencer who has been recently presented by actress Mouni Roy and her spouse Suraj Nambiar.

Suraj Nambiar highlights Tia’s unique qualities, “Her self-sufficient nature, constant growth, and advanced AI tools enable her to create truly inspiring content.”

Tia’s innovative AI tools can analyse, understand, and forecast the newest trends in fashion and lifestyle.

How Tia Can Influence?

Tia sets new standards for virtual influencers in India as well as the world by appealing to a wide audience that includes Millennials and Gen Z. She is anticipated to create clothes for celebrities, interview fashion industry professionals, and push the limits of AI-powered clothing.

Tia Sharma won’t be the sole influencer to benefit from AI. Other industries like news, sports, performing arts, singing, and other fields will also witness the rise of AI-powered influencers in the near future.

Along with Tia Sharma’s debut, other influencers powered by AI are being created, including a news anchor, a sports presenter, and a singer. These cutting-edge virtual influencers will revolutionise their specific fields while demonstrating the infinite possibilities of artificial intelligence in the digital era.

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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