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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Startups

Floating House Invented By This Company Is Apparently ‘Flood-Proof’

Eva R Sachdeva by Eva R Sachdeva
July 1, 2022
in Startups, What’s Buzzing
A A

Natural disasters like floods create havoc for homes and families around the world. You don’t have to experience it to understand the intensity of the damage. If you’ve seen it on TV, you know exactly how devastating it can become.

Ichijo Komuten, a Japan-based housing development firm just declared inventing a floating house that will be known to avert floods in the future. The company claims that as soon as the level of water is indicated, rather than flooding, the house will start floating.

In this video, you can see how the house is meant to rise above the waters in no time.


The company has clearly become the talk of the town with this mindful innovation that might save many lives in the future. This is the first time in history where an innovation made a house rise above the ground just as soon as water starts accumulating around it.

How does the House operate?

Japanese House | Marketing Mind

If you’re wondering how a house can float on its own, the company has a solid response for this. Apparently, the house is connected via thick rods which move across thick iron cables. This pushes the house upwards at the time of floods and put it back in place when the floods pass by.

If you’re wondering about electrocution, the company has shifted the electric objects upwards so that there’s no contact in case of heavy rains or flooding. The house can go up to 5 meters and float efficiently.

Would you like to live in a house like this?

Source: News18

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