What started as a book sales and delivery company in 2007, has grown up to be one of the most popular e-commerce companies in India. Flipkart, found by Sachin Bansal and Binny Bansal in 2007, is headquartered in Bangalore and incorporated in Singapore. Facing intense competition with e-commerce giants like Amazon and Snapdeal in India, Flipkart has managed to carve a niche for itself in the e-commerce sector.
Here’s presenting various brands that are owned and partnered by Flipkart.
1. Myntra
One of the most popular fashion e-commerce companies Myntra was bought by Flipkart in 2014 for $280 million.
2. Jabong.com
2016 saw the acquisition of Jabong.com by Flipkart from Rocket Internet. The deal was made for $70 million.
3. PhonePe
UPI mobile Payment startup PhonePe was bought in 2016, and as a part of the acquisition, the FxMart license was transferred to PhonePe after which it was rebranded to PhonePe wallet.
4. TinyStep
Healthcare and parenting app TinyStep offers parenting information, advice along with a network of parents and doctors. It was found by Suhail Abidi in 2015, and was acquired by Flipkart in January 2017 for $2 million.
5. Arvind Youth Brands
Flipkart invested $35 million in Arvind Fashions Limited’s newly formed subsidiary, Arvind Youth Brands, which owns Flying Machine. This had Flipkart bag a 27% stake in the company.
6. Aditya Birla Fashion and Retail
In October 2020, Flipkart acquired a 7.8% stake in Aditya Birla Fashion and Retail for $204 million.
7. MapmyIndia
In December 2015, Flipkart purchased a minority stake in the digital mapping provider MapmyIndia.
8. EasyRewardz
In November 2019, Flipkart invested $4 million in the customer engagement and rewards platform EasyRewardz.
9. Authentic Brands
In August 2019, Flipkart entered into a partnership with Authentic Brands to license and distribute Nautica, an American apparel brand, that primarily sells men’s, women’s, and children’s apparel and accessories, as well as home, watches, and fragrance.
Private Labels of Flipkart
Apart from owning and partnering with the above-mentioned brands, there are many private labels by Flipkart that are spread over 300 product categories. Some of them include furniture brand- Perfect Homes, fashion brands-Cara Mia and Ann Springs, home furnishing and mobile accessories brand- SmartBuy, home appliance brand- MarQ, kids fashion brand- Miss & Chief, ethnic wear brands- Divastri and Anmi, and menswear brand- Metronaut.
